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OpenTable brand guidelines

OpenTable Design introduces the company's brand identity, team stories, and direct PDF guideline downloads against rich dining photography.

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OpenTable guidelines: OpenTable Design
OpenTable Design Captured 15 Sep 2026

Homepage of OpenTable Design introducing identity elements, photography, and links to guidelines.

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Freedam's take

I like how OpenTable Design sets its identity right inside the context of hospitality. Instead of an isolated corporate style guide, the team uses a warm red hero, interior dining photography, and editorial print layouts to ground the brand. The portal links out to team stories, careers, and a downloadable PDF guideline document from April 2025. Seeing mockups of mobile screens right next to physical awards gives a clear sense of how the digital product meets the restaurant floor. It feels open, inviting, and practical.

At a glance

Sections
Who we are · Guidelines · Stories · Careers
Downloads
PDF
Tone
Warm, editorial, and hospitality-focused.

What I noticed

  1. The hero area features the headline 'We're OpenTable.' over a red background paired with dining photography.1
  2. Guidelines are offered via a direct PDF download link titled 'OpenTable Brand Guidelines April 2025'.2
  3. The top navigation provides links to 'Who we are', 'Guidelines', 'Stories', and 'Careers'.34567
  4. The footer displays office locations with local times for SFO, NY, LDN, DEL, and MEL alongside social links.8

Numbers refer to the screenshots above.

What I could not see

  • Could not view individual asset libraries, color codes, or vector logo downloads directly on the web page without downloading the PDF.
  • Could not inspect the full content of the linked Stories or Careers pages.

Ideas to borrow

  1. Pair digital product mockups with physical brand touchpoints like awards and editorial print to display cross-medium consistency.910

Quick answers

Where can I download the OpenTable brand guidelines?

The brand guidelines can be downloaded as a PDF directly via the Guidelines navigation link.42

Reviewed on 25 September 2026. Request a correction · I built this

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OpenTable distributes its core brand rules through a downloadable PDF linked from its design hub, whereas Travelport and Tripadvisor host detailed HTML documentation directly on the page, with Travelport providing direct EPS, PNG, and SVG logo asset packages and Tripadvisor detailing exact spacing rules like the width of one Ollie pupil.