Odido brand guidelines
Odido presents an energetic digital guideline platform detailing design foundations, identity levels, and multi-sensory brand assets.
Freedam's take — I really enjoy browsing through Odido's brand guide. It feels energetic and thoughtful, especially how they introduce their playful personality alongside structured identity levels. Their design guidelines cover extensive ground, from typography and layout rules to distinct treatments like glows and mirrors paired with the logo. I noticed practical guidance on colour proportions across functional tiers, giving teams tangible rules without suffocating creativity. It is refreshing to see comprehensive sections dedicated to motion and sonic branding alongside traditional core visual elements, showing a brand built for rich modern media.
Details
- Type
- Guidelines
- Access
- Public
- Source
- merk.odido.nl
- Industry
- Telecom
- Capabilities
- Guidelines, Asset browsing, Downloads, Partner resources
- Tags
- playful, audio branding, motion design, typography, photography, gated access, bynder
- Added
- Last checked
What I noticed
- The guide organizes brand expression across entry, participation, and functional identity levels.1234
- Odido's logo placement rules include specific treatments for Glow Mirror and photography Mirror.567
- The brand portal is built using Bynder.8
- Access to the Brand foundation section is restricted behind an unauthorized redirect for employees and partners.910
Numbers refer to the screenshots above.
What I could not see
- Content within the Brand foundation page could not be viewed due to login restrictions.
- Pages for Shapes, Illustration, Iconography, Motion, Sonic, Tone of Voice, and Digital were not captured in this bundle.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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