Elisa brand guidelines
Elisa provides an organized zeroheight brand book covering company foundations, voice, and visual guidelines with integrated version tracking and bilingual sections.
Homepage of the Elisa Brand Book with hero photography, section cards, and global navigation.
Brand Guidelines landing page outlining behavior, voice, visual identity, and video rules.
Password and SSO login gate protecting the Elisa as a company brand foundation page.
Freedam's take
I like how Elisa organizes their brand documentation into distinct paths, offering foundations alongside detailed visual and behavioral guidelines. The site features a dedicated version selector right in the top bar, which clearly signals when documentation updates like version 1.27 roll out. While many strategic pages sit behind a password wall requiring SSO or admin credentials, the visible structure shows thoughtful planning. They cleanly split navigation between English and Finnish, making core topics like tone of voice, visual language, and video practices easily discoverable for both internal teams and external collaborators.
At a glance
- Sections
- Brand Foundations · Brändin perusta · Brand Guidelines · Contact Brand Forum · Brand Hub
- Tone
- Structured, corporate, and instructional documentation built to guide unified brand implementation.
What I noticed
- The documentation platform includes a version selector in the top bar displaying 'New version 1.27'.1
- The site provides top navigation in both English and Finnish, with links for Brand Foundations alongside Brändin perusta.234
- Multiple pages, including 'Elisa as a company', are private and prompt for a password or SSO authentication.56
- Navigation items in the guidelines sidebar include padlock icons marking protected content.7
Numbers refer to the screenshots above.
What I could not see
- Content on gated pages such as 'Elisa as a company' could not be viewed without SSO or password credentials.
- No publicly accessible file download links or asset packages were visible on the captured pages.
Ideas to borrow
- Placing an explicit version indicator in the global navigation helps keep teams aware of recent guideline updates.1
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →Elisa provides bilingual navigation in English and Finnish while protecting deep foundation pages behind a password and SSO login gate. In comparison, Infobip openly shares its purpose cards and symbol breakdown on a public hub before gating deeper brand strategy, and Odido provides public access to its full visual system including gradient Glow palettes and custom typography.
