Tripadvisor press and asset kit
Tripadvisor pairs its corporate Media Center with a detailed brand guideline portal covering core strategy, personality, and mascot lockups.
Tripadvisor Media Center Logo & Guidelines page with links to brand resources.
Brand guidelines overview showing vision, mission, target audience, and brand personality.
Logo guidelines page showing Ollie mascot specifications, clear space, and partner lockups.
Media Center press release archive with filters by year, region, and keyword.
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I like how Tripadvisor bridges its public press room directly to a dedicated brand guidelines portal. When you jump into the asset library, everything feels thoroughly planned. The brand defines its persona as The Candid Companion, and the logo guidance goes well beyond basic clear space. They define exclusion zones using the width of Ollie's pupil and even outline expressive eye directions aimed at user photos or quotes. It shows a mature brand identity system that knows how to adapt across partner lockups, digital touchpoints, and editorial placements without losing its original warmth.
At a glance
- Sections
- Strategy · Tone of Voice · Logo · Color · Typography · Art Direction · Graphic devices · System · Brand in use
- Tone
- Clear, companionable, and structured guidance tailored for creative and product teams.
What I noticed
- The Media Center includes a left-hand navigation sidebar linking to Press Releases, Logo & Guidelines, Equity, Diversity + Inclusion, and other corporate topics.1
- The brand guidelines define the brand personality as 'The Candid Companion' with specific instructions for creative and product teams.23
- Clear space around the logo is defined as the width of one Ollie pupil, with a minimum display size set at 20 pixels in height.4
- The logo documentation includes special eye states for Ollie to look directly toward quotes or imagery.5
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full asset download contents behind the 'Download full logo suite' button.
- Could not view full details for Typography, Color, Art Direction, Graphic devices, or System pages.
Ideas to borrow
- Deriving exclusion zones and spacing units from an element inside the mascot mark, such as Ollie's pupil, gives the system an intuitive, brand-specific measurement rule.4
Quick answers
Where can the full Tripadvisor logo suite be downloaded?
A green 'Download full logo suite' button is available in the 'Our logo' section of the brand guidelines asset library.6
What is the minimum display size for the Tripadvisor logo?
The guidelines specify a minimum display height of 20 pixels.4
How is the clear space around the logo measured?
The clear space margin is defined as the width of one Ollie pupil around the logo.4
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand centers →Tripadvisor routes visitors from a corporate Media Center to a multi-section digital guideline portal detailing strategy, mascot rules, and lockups. In contrast, OpenTable offers a direct brand guidelines PDF download alongside team stories, while Travelport provides an open brand toolkit featuring direct EPS, PNG, SVG, and JPG file downloads alongside office photography archives.
