trivago brand portal
trivago's brand hub outlines core brand standards alongside an organized media bank and application inspiration.
Freedam's take — I like how trivago keeps their brand hub clear and functional. The home page opens straight into core elements like logo, typography, color, and tone of voice. What stands out to me is how thorough the guidance sections are, offering clear do-and-don't cues alongside dedicated inspiration pages for everything from social media to spatial design. They also provide a straightforward media bank categorized by destinations, corporate imagery, and product assets, giving creators practical reference material alongside the fundamental rules.
Details
- Type
- Brand portal
- Access
- Public
- Source
- brand.trivago.com
- Industry
- Technology, Travel & hospitality
- Capabilities
- Guidelines, Asset browsing
- Tags
- logo usage, typography, color system, tone of voice, do's and don'ts, photography, media library, papirfly
- Added
- Last checked
What I noticed
- The brand hub covers core foundations including Logo library, Typography, Tone of voice, Color, and Photography.12345
- The Typography and Color sections both include dedicated subsections for things to avoid and inspiration.6789
- A Media Bank organizes visual assets into categories such as Destinations, Product, and Corporate.10111213
- The brand portal runs on Papirfly software.141516171819
Numbers refer to the screenshots above.
What I could not see
- Could not inspect actual asset download files or file formats.
- Could not verify if search functionality exists behind authentication or within components.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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