trivago brand portal
Trivago's brand portal provides detailed identity guidelines covering typography, regional logos, accessible color combinations, and a media bank.
The trivago brand hub homepage introducing core identity chapters through navigational cards.
The Logo Library showing regional lockups, file type tags, and filtering controls.
Color guideline documentation outlining primary, secondary, and digital palette specifications.
Typography rules detailing Savvy Grotesk weights, scale levels, and color contrast matrices.
Media Bank page displaying categorized image tiles for products, destinations, and corporate assets.
Inspiration gallery demonstrating application examples across product, social, digital, and out-of-home media.
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I really appreciate how trivago organizes their Papirfly brand portal into practical toolkits. When I explored the Logo Library, the clear filtering by regions like Japan and Korea alongside format labels caught my attention immediately. Their typography section breaks down Savvy Grotesk with genuine care, showing exact x-height relationships to the logo and strict accessibility rules for text over imagery. Moving into color, having distinct digital palettes alongside traditional print swatches makes daily design decisions refreshingly straightforward.
At a glance
- Sections
- Tone of Voice · Brand Guidelines · Media Bank · Inspiration
- Downloads
- svg, png, eps, jpg
- Tone
- Clear, practical, and systematic guidance built for multi-channel digital and print implementation.
What I noticed
- The Logo Library provides filtering controls for categories including International and localized assets for Japan and Korea, alongside extensions and asset types.1
- The typography documentation specifies Savvy Grotesk across Bold, Semibold, and Regular weights and defines relationship sizing between the logo and header x-height.23
- The color guidelines define primary swatches with PANTONE, CMYK, RGB, HEX, and RAL codes, as well as a digital palette featuring Deal Green for call-to-action buttons.45
- The portal uses Papirfly as its underlying platform.678
Numbers refer to the screenshots above.
What I could not see
- Tone of voice and photography guideline detail pages were not captured.
- Individual download triggers or direct asset download flows could not be tested beyond the visible interface cards.
Ideas to borrow
Quick answers
What primary typeface does trivago use?
Trivago uses Savvy Grotesk in Bold, Semibold, and Regular weights for core brand communications, while product interfaces rely on device operating system fonts.210
What file formats are available in the Logo Library?
Logo lockups and wordmarks are labeled on screen in SVG, PNG, EPS, and JPG formats.11
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand portals →While OpenTable offers guidelines through a direct PDF download, trivago hosts interactive online sections with filtered media libraries. Unlike Travelport's direct ZIP packages for location photography, trivago arranges imagery into categorized collections.
