Trustpilot brand guidelines
Trustpilot Brand Hub organizes its brand assets and guidelines by audience tracks, including dedicated portals and legal rules for showcasing reviews.
Freedam's take — I like how Trustpilot organizes the entrance to their brand hub around audiences right from the start. Rather than overwhelming you with endless technical specs on the homepage, they direct employees, customers, agencies, partners, and media directly to dedicated tracks. There is a strong emphasis on legal requirements and showcasing guidelines, which makes total sense for a business centered on consumer reviews and co-branding. Much of the underlying system requires requesting access, but the high-level framing is clean, direct, and sets clear expectations for visitors.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.trustpilot.com
- Industry
- Technology
- Capabilities
- Partner resources
- Tags
- legal & trademark, brand story, gated access, partner branding, frontify
- Added
- Last checked
What I noticed
- The homepage provides audience-specific navigation links for employees, customers, agencies, partners, and media plus investors.12345
- The brand center includes specific sections covering legal requirements and showcasing guidelines for businesses using Trustpilot ratings.678
- Certain areas of the hub, including an internal story section, are restricted and prompt visitors with a request access form.910
- The brand portal is hosted on Frontify.111213
Numbers refer to the screenshots above.
What I could not see
- Could not access internal brand guidelines or downloadable media assets due to access restrictions and login requirements.
Ideas to borrow
- Segmenting portal navigation by external user persona (such as partners, press, and agencies) helps external collaborators locate relevant usage rules quickly.
Reviewed on 18 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →
