Trustpilot brand guidelines
Trustpilot Brand Hub provides an audience-segmented portal routing employees, partners, agencies, and customers to guidelines and legal terms.
Trustpilot Brand Hub home screen displaying role-based navigation cards for employees, agencies, partners, and media.
Legal requirements page providing co-branding and advertising guidelines for businesses using ratings.
Request access screen featuring a structured form requesting details and an internal contact person.
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I like how clear Trustpilot makes its entry point. Landing on their Brand Hub, I immediately see an audience-first routing system that separates materials for employees, customers, agencies, partners, and media. Instead of dropping everyone into a massive asset catalog, they direct people right away to what they need, including a dedicated legal requirements section for businesses showcasing review ratings in advertising. For deeper proprietary resources, they prompt visitors with a clean access request form asking for their specific role and internal contact. It feels thoughtful and practical.
At a glance
- Sections
- Home · Legal requirements · Showcasing · Request access
- Tone
- Direct and structured around role-specific access and co-branding compliance.
What I noticed
- The Brand Hub home page segments navigation into cards targeting employees, customers, agencies, partners, and media plus investors.123456
- The site provides a dedicated Legal requirements section under Co-branding for businesses seeking to use ratings and reviews in advertising.78910
- A dedicated request form allows users to ask for access by specifying their name, email, reason, contact person at Trustpilot, and role.111213141516
- The Brand Hub is built on the Frontify platform.171819
Numbers refer to the screenshots above.
What I could not see
- Could not view internal brand guidelines or download packages behind the access request gate.
- Could not inspect the full contents of the external Legal Brand Guidelines link.
Ideas to borrow
- Route visitors directly on the landing page using role-based entry cards rather than a single technical navigation menu.6
Reviewed on 25 September 2026. Request a correction · I built this
