Plymouth brand guidelines
Brand guidelines portal for Plymouth detailing the city's visual identity, typography rules, color palettes, and photography direction.
Brand home page featuring a coastal hero visual, introductory narrative, and a twelve-tile navigation grid.
Logo guidelines page showing core lockup components, clear space specifications, and misuse examples.
Colour specification screen detailing city-inspired palettes, technical codes, pairings, and prohibited treatments.
Typography rules showcasing the Arkitekt typeface, hierarchy specifications, text alignment, and expressive styles.
Photography and footage page highlighting brand pillars, imagery categories, and an external Media Hub link.
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I like how cleanly the Plymouth guidelines walk through civic place branding. The home page lays out the entire system across twelve neat tiles, from core assets to graphic devices like place patterns and directional arrows. The typography section gives Arkitekt plenty of room to breathe, covering everything from strict hierarchy rules to playful curved layouts. Direct links out to the media hub keep asset discovery moving forward. It feels fresh, focused, and approachable without burying the work in heavy municipal jargon.
At a glance
- Sections
- Overview · Our narrative · Personality & TOV · Visual identity · Logo · Typography · Colour · Photography & footage · Place patterns · Arrows · Application examples · Case studies
- Tone
- Crisp and structured municipal guidance focused on visual consistency and outdoor lifestyle storytelling.
What I noticed
- The home page presents a grid of 12 graphical tiles linking to sections including Overview, Our narrative, Personality & TOV, Visual identity, Logo, Typography, Colour, Photography & footage, Place patterns, Arrows, Application examples, and Case studies.1
- Arkitekt serves as the primary typeface for headings and body copy, supported by hierarchy rules and expressive styles such as type on path and curved type.234
- The photography page organizes imagery guidance into three pillars and six categories, providing an external link button to the Media Hub.567
- Colour swatches include CMYK, RGB, HEX, and PMS values alongside forbidden application examples marked with red diagonal lines.89
Numbers refer to the screenshots above.
What I could not see
- Direct asset download links and file formats could not be observed on the captured guideline pages.
- Internal contents of sections like Place patterns, Arrows, Application examples, and Case studies were not captured.
Ideas to borrow
- Civic identities can incorporate an expressive type section demonstrating path-based or curved treatments to inspire energetic marketing layouts.4
Reviewed on 25 September 2026. Request a correction · I built this
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