ZDF brand guidelines
The ZDF Brandguide provides comprehensive design guidelines tailored to broadcast, print, and digital media production.
Freedam's take — I love seeing broadcast identity systems opened up with this level of operational clarity. ZDF organizes its guidelines around real production touchpoints, giving dedicated space to broadcast fundamentals like lower thirds, trailers, and station idents. Rather than abstract design principles, each section focuses on practical implementation across print, on-air programming, and digital channels. The repeated summary blocks paired with detailed specifications make it easy for production teams to grab what they need quickly, while the inclusion of design history shows a deep respect for the network heritage.
- Type
- Guidelines
- Access
- Public
- Source
- brandguide.zdf.de
- Industry
- Media & entertainment, Public sector
- Capabilities
- Guidelines, Downloads
- Tags
- motion design, brand story, print & stationery, asset downloads
- Added
- Last checked
What I noticed
- The guide includes dedicated sections for broadcast elements like lower thirds, openers, closers, and corner logos.1234
- Content pages such as Promotion and Station Idents use an overview heading titled 'Das Wichtigste im Überblick.' followed by technical specifications.5678
- The navigation menu features a section documenting design history.9
- A dedicated downloads link is provided on the Content Branding page.10
Numbers refer to the screenshots above.
What I could not see
- Could not inspect downloadable asset files or video player interactions directly.
- Could not view full content beneath the fold on the captured pages.
Ideas to borrow
- Structuring broadcast design documentation around specific on-air production components helps video editors and producers find exact layout requirements.
Reviewed on 17 September 2026. Request a correction · I built this
