PBS brand guidelines
PBS presents a single-page brand guide covering core identity elements alongside direct PDF downloads for extended specifications.
Freedam's take — I like the clean, single-page structure PBS chose for its public guidelines. Instead of locking design standards away, the page outlines core elements like logo treatments, color palettes, typography, and imagery direction right in the browser. What catches my eye is how every major section couples clear web documentation with dedicated PDF downloads and asset packs. It keeps the web presentation light while giving production teams deep reference files when they need them.
Details
- Type
- Guidelines
- Access
- Public
- Source
- pbs.org
- Industry
- Media & entertainment, Public sector
- Capabilities
- Guidelines, Downloads
- Tags
- logo usage, color system, typography, photography, do's and don'ts, pdf downloads, single page
- Added
- Last checked
What I noticed
- The guidelines feature discrete sections for logo versions, improper uses, color, typography, and imagery.12345
- Individual downloadable guideline PDFs are provided for brand use, logos, color, fonts, and imagery alongside a logo archive.67891011
- Specific logo color variations highlighted on the page include a white logo and a blue logo.1213
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the downloadable PDF documents or the zipped logo package.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
