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PBS brand guidelines

PBS presents a public brand guidelines site detailing identity elements, color values, typography, and downloadable assets alongside a sub-brand portal for PBS KIDS.

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PBS guidelines: PBS Brand Guidelines
PBS Brand Guidelines Captured 15 Sep 2026

The PBS Brand Guidelines page documenting logo anatomy, color specifications, typography, and downloadable guidelines.

PBS guidelines: Switch to:
Switch to: Captured 15 Sep 2026

The PBS KIDS Brand guidelines landing page featuring character illustrations and a style guide download link.

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Freedam's take

I love seeing public broadcasters make their foundational identity rules accessible. PBS lays out its core elements on a clean single page, breaking down the mark into its shield, profiles, and wordmark. Alongside clear rules on typography and color values, they offer targeted guideline downloads for every section. It is also thoughtful how they separate the sub-brand, giving PBS KIDS its own dedicated space with tailored character art and an independent style guide download.

At a glance

Sections
Logo · Color · Typography · Imagery · FAQS · Contact
Downloads
PDF, ZIP
Tone
Clear, practical, and structured for broad broadcast and partner use.

What I noticed

  1. The logo anatomy is broken down into specific elements labeled Shield, Profiles, Wordmark, and registered trademark symbol.1
  2. The guidelines provide individual PDF downloads for Brand Use, Logo, Color Use, Font Use, and Imagery.23456
  3. The color section specifies color values in HEX, CMYK, and PMS formats.7
  4. A dedicated PBS KIDS landing page offers a separate style guide download and features mascot character illustrations.89

Numbers refer to the screenshots above.

What I could not see

  • No live font-testing tool or direct font file download was visible.
  • No templates or digital broadcast motion guidelines were accessible on the captured pages.

Ideas to borrow

  1. Offering section-specific PDF downloads next to on-page documentation allows users to take away only the exact guidance they need.10711

Quick answers

Where can I download the PBS logo files?

A downloadable archive named Logos.zip is provided in the Logo section.1210

What primary font does PBS use?

PBS documents the custom font family PBS Sans, showing various weights and styles in the typography section.11

Does PBS KIDS have its own style guide?

Yes, there is a dedicated PBS KIDS page featuring a button to download the PBS KIDS Style Guide.138

Reviewed on 26 September 2026. Request a correction · I built this

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All brand guidelines →

While PBS lays out its core rules on a continuous webpage with section-specific PDF downloads and links to a distinct PBS KIDS page, CBC/Radio-Canada funnels visitors through a single Brand Resources dropdown selector. In contrast, ZDF documents comprehensive broadcast motion sequences across detailed subpages like Trailer and Station Idents.