Zed brand guidelines
Zed's brand portal provides direct asset downloads for its logos, logomarks, and application icons alongside trademark guidance.
Freedam's take — I like how direct and focused the Zed brand page is. Instead of burying essential assets behind complex portals, it serves as a lightweight, functional reference for anyone who needs to represent the tool. I appreciate seeing clear distinctions between their primary logo, logomark variations, and both stable and preview app icons. Providing immediate PNG download links right next to the assets keeps the workflow fast. While it skips broader guidelines on voice or typography, it covers trademark notes alongside the core visual identity cleanly.
- Type
- Guidelines
- Access
- Public
- Source
- zed.dev
- Industry
- Technology
- Capabilities
- Guidelines, Downloads
- Tags
- logo usage, legal & trademark, asset downloads, minimal
- Added
- Last checked
What I noticed
- The brand page organizes assets into dedicated sections for Logo, Logomark, and App icon.123
- Direct PNG downloads are provided for color variants of the logo, wordmark, and app icons including stable and preview builds.4567891011
- The brand documentation includes a specific section covering trademark guidelines.12
- The brand guidelines prioritize immediate developer utility over deep narrative storytelling.
Numbers refer to the screenshots above.
What I could not see
- Vector formats like SVG or EPS were not captured in the visible download links.
- Typography specifications and color palette values are not documented in the visible text.
Ideas to borrow
Reviewed on 17 September 2026. Request a correction · I built this
