Yoast brand guidelines
Yoast's public brand resource center outlines core brand values, logo usage, color palettes, and tone of voice alongside downloadable asset bundles.
Freedam's take — I like how direct and grounded the Yoast brand resource center feels. Rather than tucking their identity away in an isolated portal, they lay out core elements right on their primary site. I noticed distinct sections covering brand foundations, design principles, logo rules, and tone of voice. Instead of vague writing rules, they offer clear conversational traits like being helpful and playful, alongside inclusive language guidance. It feels approachable and practical, offering direct zip downloads of their marks so anyone building with or writing about them can get moving quickly.
- Type
- Guidelines
- Access
- Public
- Source
- yoast.com
- Industry
- Technology
- Capabilities
- Guidelines, Search, Downloads, Partner resources
- Tags
- tone of voice, color system, logo usage, asset downloads, brand story
- Added
- Last checked
What I noticed
- The brand resource center features dedicated sections for brand values, design principles, logo variations, and brand colors.1234567
- The tone of voice guidance specifically encourages writers to be enthusiastic, informal, knowledgeable, helpful, friendly, and playful, alongside inclusive language directions.8910
- Direct zip archive downloads are provided for logos, icons, and guidelines.1112
Numbers refer to the screenshots above.
What I could not see
- Could not view individual color hex values or typography specifications as full body text was not provided in the capture.
- Could not inspect the contents of the downloadable logo zip archive.
Ideas to borrow
Reviewed on 17 September 2026. Request a correction · I built this
