Yoast brand guidelines

Freedam's take

I like how direct the Yoast brand resource center is. Instead of making you click through a maze of subpages, it lays out the essentials on a single page, from core values and design principles to logo variations and color hex codes. I also appreciate seeing tone of voice given clear space alongside the visual assets, noting qualities like being friendly and playful alongside guidance on inclusive language. It feels approachable and practical, offering a quick sixteen-megabyte download with everything bundled together.

At a glance

Sections

Brand foundation · Brand values · Design principles · Logos and icons · Logo variations · Do’s and don’ts · Brand colors · Main brand colors · Tone of voice · Inclusive language

Downloads

ZIP, PDF

Tone

Warm, practical, and clear documentation focused on core visual elements and friendly writing principles.

What I noticed

1. The brand center includes sections for brand values, design principles, logos and icons, logo variations, brand colors, tone of voice, and inclusive language.^123456789
2. Yoast displays its primary wordmark and icon on white and purple gradient backgrounds alongside a 2015 logo origin callout.¹⁰¹¹
3. A downloadable zip file containing logos, icons, and guidelines is provided as a 16 MB download.¹²¹³¹⁴
4. The tone of voice section encourages writing that is enthusiastic, informal, knowledgeable, helpful, friendly, and playful.¹⁵¹⁶

Numbers refer to the screenshots above.

Ideas to borrow

1. Provide a single comprehensive zip download link directly beside the visual logo rules so visitors can quickly retrieve all assets without navigating multiple subpages.¹³¹⁴

Quick answers