Virgin Atlantic press and asset kit

Freedam's take

When I looked through the Virgin Atlantic corporate hub, I found a very direct approach to media distribution. Rather than an interactive brand manual, the team provides a press kit and image bank focused on specific aircraft and facilities. I like how clean the cards look, pairing photograph previews with simple call-to-action buttons for downloading aircraft packs like the A350 and A330neo. It is functional and built purely for working journalists needing imagery, though I wish there were on-screen details about file types and file sizes before triggering each download.

At a glance

Sections

Press kits · Image bank · The latest from Virgin Atlantic · UK Press Office

Downloads

PDF, ZIP

Tone

Direct, practical corporate media hub tailored for quick asset retrieval.

What I noticed

1. The press kit page is organized into two primary sections titled Press kits and Image bank.¹
2. Each downloadable item shows a photographic preview, a title, and an outlined call-to-action button.²
3. The media centre page provides contact details for the UK Press Office, including email and telephone information.³
4. Download buttons initiate PDF and ZIP file retrievals directly without displaying file sizes or extensions in the button labels.⁴⁵⁶

Numbers refer to the screenshots above.

Ideas to borrow

1. Bundle press assets by aircraft fleet or facility rather than providing a single massive zip archive, letting journalists grab only what fits their story.⁷⁸

Quick answers