Virgin Atlantic press and asset kit
Virgin Atlantic provides a media centre with direct PDF downloads and zipped image banks organized by aircraft type, lounge locations, and key flights.
Freedam's take — I spent some time looking through the media hub for Virgin Atlantic, and I appreciate how practical their press kit setup is. Instead of making journalists dig through generic folders, they package image bundles and documents specifically around aircraft types like the A350 and A330neo, as well as distinct experiences like the Heathrow Clubhouse. It feels tailored to the exact stories writers cover. While it focuses heavily on direct zip and PDF downloads rather than an interactive digital brand guide, it delivers core media assets clearly without extra friction.
- Type
- Press & asset kit
- Access
- Public
- Source
- virginatlantic.com
- Industry
- Travel & hospitality, Transport & logistics
- Capabilities
- Guidelines, Asset browsing, Downloads, Partner resources
- Tags
- asset downloads, pdf downloads, photography, partner branding, media library
- Added
- Last checked
What I noticed
- The press kit and image bank page provides direct download links to zipped image packages for specific aircraft including the A350 and A330neo, as well as the Heathrow Clubhouse and Flight100.1234
- Dedicated PDF press kits are hosted for individual aircraft like the A350 and A330neo alongside a general press kit.567
- The corporate section includes dedicated pages outlining airline, airport, charity, and Flying Club partners.89101112
- The structure suggests a workflow tuned to fast asset retrieval for journalists covering specific fleet developments or flight milestones.
Numbers refer to the screenshots above.
What I could not see
- The internal contents of the downloadable PDF press kits and zip asset archives were not inspected in this capture.
- No digital guideline documentation for typography, colors, or logo usage rules was visible on the public media pages.
Ideas to borrow
- Segmenting media asset archives into targeted zip downloads by product model or location lets media teams grab only relevant photography quickly.
Reviewed on 17 September 2026. Request a correction · I built this