Vipps MobilePay brand portal

Freedam's take

When two major payment services come together, organizing shared and individual identity elements can get tricky. I appreciate how Vipps MobilePay approaches this by routing users straight from the home page toward Vipps assets or MobilePay assets. Moving through the asset sections, I noticed direct download cards for primary logo packs against dark and light backdrops, as well as an organized font repository with search and sorting filters. The portal also gives space to dedicated partner campaign materials, making it straightforward for merchants and partners to find ready-to-use visuals for co-branded initiatives.

At a glance

Sections

Our brand · Guidelines · Resources · Logos · Paymarks · Buttons · Our values · Graphical elements · Photos · Illustrations · Animations · Icons · Fonts · Teams backgrounds · Partner Assets

Downloads

ZIP

Tone

Direct, functional, and accommodating for partners and merchants needing clear integration guidance.

What I noticed

1. The home page provides two prominent call-to-action buttons labeled 'Vipps assets' and 'MobilePay assets' within the hero section.¹
2. The logos section presents logo variants on both dark and light panels, each accompanied by a 'Download main logo pack' button.²³⁴
3. The fonts repository contains a single downloadable ZIP file asset card alongside search and sorting controls.⁵⁶⁷
4. Dedicated partner campaign sections provide co-branded visual assets, such as the 'Tæpp og vinn' campaign featuring Visa and FIFA World Cup 26 branding.⁸⁹¹⁰

Numbers refer to the screenshots above.

Ideas to borrow

1. Organize dedicated campaign kits under a partner assets category so external collaborators can grab approved promotional graphics directly.¹¹⁹¹⁰

Quick answers