smart brand guidelines
smart Brand Hub provides official identity standards, downloadable assets, typography rules, and color palettes for the automotive brand.
The welcome home page of the smart Brand Hub, displaying navigation links and an introductory hero image.
Smart brand portal page detailing logo variants, clear space rules, co-branding combinations, application examples, and incorrect usage guidelines.
Smart brand guidelines page presenting the primary and secondary color palettes, color values, and principles for editorial and sales use.
Typography guidelines page from smart's brand portal detailing font families, hierarchy, Chinese typography, and rules against misuse.
Login page for the smart Assets Hub portal featuring a vehicle photograph background.
Download Center page of the smart Brand Hub showing downloadable asset categories with file details.
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Exploring the smart Brand Hub feels straightforward and thorough. I like how practical the layout is, grouping everything in a persistent sidebar from foundational design tokens to dealership setup and sub-branding. Each core page, whether covering logo variants or typography, offers immediate download buttons for the exact assets discussed, rather than hiding them away. Pairing both Latin and Chinese brand typefaces alongside clear tone-in-tone vehicle color guidance demonstrates a thoughtful approach to global automotive collateral. It is a solid, functional workspace that gives creators immediate access to files and clear guardrails.
At a glance
- Sections
- Brand · Brand Design & Tonality · The 'three Pillars' · Download Center · Assets Hub
- Downloads
- ZIP, PDF
- Tone
- Functional, clean, and direct guidance tailored to automotive design, retail showrooms, and global communications.
What I noticed
- The Brand Hub sidebar groups content into primary sections including Brand, Brand Design & Tonality, The 'three Pillars', Download Center, and Assets Hub.123
- The logo guidelines present three primary formats (Regular Vertical, Regular Horizontal, and Small / Special Cases) along with 1X and 2X minimum protection zones and a 6 MB downloadable zip archive.4567
- Color documentation details primary swatches with RGB, HEX, CMYK, and Pantone/HKS values alongside a secondary color spectrum sampled directly from vehicles.8910
- Typography guidance specifies 'For smart Next' and 'For smart Sans' alongside official Chinese typefaces TsangerYunHei (仓耳云黑W07 and W03).1112
- The Assets Hub requires an authenticated login via password, verification code, or employee single sign-on.131415
Numbers refer to the screenshots above.
What I could not see
- Content behind the Assets Hub login could not be viewed without employee or registered credentials.
- Internal contents of the downloadable zip asset archives were not examined.
Ideas to borrow
Quick answers
Can I download the smart logo directly from the guidelines?
Yes, static logo assets are provided as a downloadable 6 MB zip file directly on the Logo page and within the Download Center.7518
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →While Ampere offers downloadable brand shortbook PDFs and distinct graphic packages like code lines, smart provides direct zip archives for fonts, logos, and office templates. Like International Motors, smart uses an authenticated portal for certain media assets, but keeps an open Download Center for core design files.
