smart brand guidelines
The smart Brand Hub provides comprehensive visual identity guidelines, showroom standards, and downloadable assets for the modern automotive brand.
Freedam's take — I love seeing how automotive brands modernize their design toolkits, and the smart Brand Hub is a practical example. It sets out core fundamentals alongside specific guidelines for showroom setups, merchandise, and their association with Mercedes-Benz. I appreciate that they provide both English and Chinese font guidance, which speaks clearly to their international presence. The dedicated download hub pairs direct file archives with clear usage rules, giving partners and teams instant access to templates, animations, and identity assets without unnecessary friction.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brandhub.smart.com
- Industry
- Automotive
- Capabilities
- Guidelines, Asset browsing, Downloads, Templates
- Tags
- signage & wayfinding, merchandise, typography, motion design, presentation templates, asset downloads, multilingual
- Added
- Last checked
What I noticed
- The hub includes typographic guidelines specifically covering Chinese fonts as well as hierarchy and misuse.123
- A centralized Download Center offers direct zip package downloads for assets like logos, brand animations, fonts, and office templates.4567
- The navigation features distinct sections for physical and contextual applications like Showroom Setup / Equipment and Usage of 'Styled by Mercedes-Benz'.89
- The organization cleanly divides foundational identity rules from tangible dealership and operational collateral.
Numbers refer to the screenshots above.
What I could not see
- Could not view interactive components or underlying imagery due to lack of viewport expansion
- Could not inspect the contents of the Assets Hub beyond its top heading
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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