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Ampere brand guidelines

Ampere Brand Center provides brand guidelines and downloadable assets, covering logos, typefaces, colors, and dataviz elements.

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Ampere guidelines: HOME
HOME Captured 15 Sep 2026

Homepage of Ampere Brand Center with brand manifesto, mockup grid, and carousel.

Ampere guidelines: CORE ELEMENTS
CORE ELEMENTS Captured 15 Sep 2026

Core Elements page featuring navigation for logos, typefaces, colors, and dataviz.

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Freedam's take

I like how the Ampere Brand Center gets straight to the point. The homepage sets up their brand story alongside identity mockups, but the real utility lives on the Core Elements page. A tidy left navigation walks through every visual foundation, from diamond strings and code lines to full dataviz treatments. Direct ZIP and PDF links sit right beside the rules, so anyone grabbing an animated logo or font files can get them immediately without logging into an asset hub. It feels purposeful and clean.

At a glance

Sections
Capital Market Day · Core Elements · Office · Press & Communication · Digital & Media
Downloads
PDF, ZIP
Tone
Direct, structured, and modern presentation focused on visual assets and design rules.

What I noticed

  1. The homepage displays a brand manifesto starting with 'The latest innovation coming from Renault is not a car, it is a new model of car company.'1
  2. The Brand Shortbook section provides downloadable PDF versions in both English and French.234
  3. Asset packages for logotypes, symbols, animated logos, gradients, and fonts are distributed directly as ZIP files.5678910
  4. Color swatches provide HEX, RGB, CMYK, and Pantone values for hues such as Digital Gold, Electric Blue, Vivid Pink, Tech Purple, and Metallic Blue.11

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the Capital Market Day, Office, Press & Communication, or Digital & Media sections.
  • Could not inspect the full typeface guidelines or the remaining unlisted download packages.

Ideas to borrow

  1. Collocating direct ZIP download links right next to guideline specifications for each asset type reduces navigation friction for teams needing quick access.121013

Quick answers

Where can I download the Ampere logo assets?

The Core Elements page offers ZIP downloads for the Main Logotype, Symbol, Animated Logo, and Favicon directly in the Logo section.5671410

What brand overview documents are available?

The Brand Shortbook is available for direct PDF download in both English and French.234

Which fonts are provided for download?

Wix Madefor Display is available to download as a ZIP file under Core Elements.8

Reviewed on 26 September 2026. Request a correction · I built this

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