Porsche brand guidelines
Porsche provides structured online brand guidelines detailing design basics, analog media, digital interaction, and architectural spaces.
Freedam's take — I find Porsche's approach to organizing guidelines refreshing because it divides applications cleanly between analog and digital media. The digital section introduces Porsche Digital Interaction, presenting a holistic design language rooted in their in-car experience across web and mobile apps. The top-level navigation also accounts for spaces and special units, alongside dedicated download hubs for core assets like wordmarks and crests. Built on Frontify, the portal feels structured for varied teams who need specific touchpoints without getting lost in unrelated documentation.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.porsche.com
- Industry
- Automotive
- Capabilities
- Asset browsing, Downloads
- Tags
- product design, logo usage, asset downloads, comprehensive, frontify
- Added
- Last checked
What I noticed
- The brand portal is built using Frontify.123456
- The digital section defines Porsche Digital Interaction as a unified language based on the in-car experience spanning car, app, and web touchpoints.78
- The site structure separates guidelines into Basics, Analog, Digital, Spaces, and Special Units.910111213
- A central Downloads & Links section provides access to identity assets like the Porsche wordmark.141516
Numbers refer to the screenshots above.
What I could not see
- Full asset download files and detailed guidelines could not be completely inspected without following gated login links.
- Content under Spaces and Special Units was not captured in the evidence.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
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