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PostHog brand guidelines

PostHog houses its brand guidelines and asset libraries inside an operating-system-themed handbook complete with desktop icons and window frames.

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PostHog guidelines: Logos & hedgehogs
Logos & hedgehogs Captured 15 Sep 2026

PostHog's Logos & hedgehogs page detailing asset rules, typography downloads, and third-party brand usage within a windowed interface.

PostHog guidelines: communication guidelines
communication guidelines Captured 15 Sep 2026

PostHog communication guidelines explaining company communication values and RFC processes on a desktop-styled screen.

PostHog guidelines: Brand
Brand Captured 15 Sep 2026

PostHog brand philosophy page outlining why brand matters, set against a retro desktop operating system backdrop.

PostHog guidelines: Overview
Overview Captured 15 Sep 2026

Brandbook overview page defining PostHog's core mindset, personality, and messaging framework.

PostHog guidelines: Voice & tone
Voice & tone Captured 15 Sep 2026

PostHog voice and tone documentation outlining writing principles and conversational copy examples.

PostHog guidelines: Visual identity
Visual identity Captured 15 Sep 2026

Visual identity documentation presenting PostHog's logo variants, color system, mascot Max, and typography specifications.

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Freedam's take

I love seeing a brand site that leans so completely into its own personality. PostHog frames its handbook within an illustrated desktop operating system, complete with desktop icons, wallpaper, and floating windows. Browsing through their voice guidelines and visual identity feels genuinely engaging rather than corporate. They lay out their mascot Max alongside specific typography like Squeak and Loud Noises, while clearly directing visitors on third-party usage and linking to hedgehog graphics. It feels honest, irreverent, and thoroughly crafted for their audience.

At a glance

Sections
Brandbook · Voice & tone · Visual identity · Brand assets · Communication
Downloads
ZIP, TTF
Tone
Irreverent, conversational, and direct, treating guidelines as a candid handbook for collaborators.

What I noticed

  1. The brand guidelines are displayed as windowed content panes over an illustrated desktop background with desktop icons like Trash and Docs.123
  2. Typography files for Squeak and Loud Noises are directly linked to GitHub repository files.45
  3. The assets section provides guidance on hedgehog illustrations and third-party partner usage while explicitly discouraging AI art.67

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full gallery of downloadable hedgehog illustrations directly from the asset page links without visiting external repository pages.
  • Could not view full template files or presentation decks referenced in the headings.

Ideas to borrow

  1. Present internal brand guidelines inside an interactive desktop operating system metaphor to make reading documentation immersive and fun.12

Quick answers

Where can I download PostHog's brand fonts?

PostHog provides direct download links to ZIP and TTF font files on GitHub for Squeak and Loud Noises within their brand assets section.45

Can I use AI to generate PostHog hedgehog art?

PostHog explicitly includes a note in their asset documentation asking not to use AI art for their hedgehog illustrations.6

Reviewed on 25 September 2026. Request a correction · I built this

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