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Apple Music brand guidelines

Apple Music provides single-page identity guidelines featuring collapsible sections for badges, lockups, icons, and legal requirements.

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Apple Music guidelines: Apple Music Identity Guidelines
Apple Music Identity Guidelines Captured 15 Sep 2026

The Apple Music Identity Guidelines page displaying collapsible accordion sections for brand badges, lockups, and icons.

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Freedam's take

I like the clean utility of the Apple Music guidelines page. Instead of spreading things out across multiple pages, the site gathers badges, lockups, and icons for both Apple Music and Apple Music Classical into structured accordion sections. It even includes Shazam assets right alongside them. The navigation links up to partner tools like the link builder and partner program, keeping marketing practicalities close at hand. Having direct download links right next to the corresponding badges makes it fast to find assets, all presented with minimal fuss.

At a glance

Sections
Apple Music Badges · Apple Music Lockups · Apple Music Icon · Apple Music Classical · Shazam Lockup and Icon · Linking to Apple Music · Apple Music Messaging and Style · Apple Approval · Apple Legal Requirements · Support
Tone
Direct and utilitarian instruction tailored for partners and marketing communications.

What I noticed

  1. The guidelines page uses collapsible accordion sections to organize identity assets like badges, lockups, and icons.123
  2. Dedicated sections cover Apple Music Classical and Shazam assets alongside core Apple Music guidelines.453
  3. The sub-navigation bar links out to partner resources including a link builder and partner program.678910
  4. Download links point to external shortened URLs and Box storage links.1112131415

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the expanded contents of each accordion section without interactive toggles.
  • Specific image asset file formats were not explicitly listed on screen.

Ideas to borrow

  1. Group related sub-brands and acquisitions into parallel accordion sections on a single guidelines page to streamline partner access.45

Quick answers

Where can I download the Apple Music icon and badges?

Direct download links for the Apple Music icon and localized badges are provided within the respective collapsible sections on the guidelines page.111213

Are there guidelines available for Apple Music Classical and Shazam?

Yes, dedicated sections provide guidelines and downloads for Apple Music Classical badges, lockups, and icons, as well as Shazam lockups and icons.451415

Reviewed on 25 September 2026. Request a correction · I built this

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