Slack press and asset kit
Slack's media kit outlines brand assets across three visual cards, routing logo downloads into a dedicated asset portal with multiple colorways and formats.
Media Kit page on the Slack website with cards for logos, product screenshots, and the brand center.
Logos asset library displaying downloadable Slack and Salesforce lockups in multiple colorways.
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I like how clear and minimal the entry point feels on Slack's media kit page. Instead of overwhelming press visitors with endless options, it presents three core cards for logos, product screenshots, and the brand center. Clicking into the logos takes you directly to an asset library hosted on a digital asset platform. The grid offers full lockups and standalone icons in color, black, and white across multiple vector and raster formats with explicit color profile labels. It feels practical, straightforward, and quick to navigate.
At a glance
- Sections
- Media Kit · Logos · Product screenshots · Slack brand center
- Downloads
- PNG, SVG, PDF
- Tone
- Direct, structured, and utilitarian, focused on clear asset discovery.
What I noticed
- The media kit landing page organizes its main resources into three feature cards covering logos, product screenshots, and the Slack brand center.1234
- The logo library displays standalone icons and full 'slack from salesforce' lockups in full color, all-black, and all-white variations.56
- Logo file names indicate file formats such as PNG, SVG, and PDF alongside RGB and CMYK color spaces.78
- The landing page includes a contact email address for use cases not covered by standard brand guidelines.9
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the product screenshots page or the Slack brand center link from the provided screens.
- Could not inspect typography rules, color palettes, or layout guidelines.
Ideas to borrow
Quick answers
Reviewed on 25 September 2026. Request a correction · I built this
Similar brand centers
All brand centers →While Slack routes visitors from a clean landing page into an asset grid library displaying individual PNG, SVG, and PDF files, Shopify offers dedicated ZIP archives for asset bundles, primary logos, and monotone marks alongside clear space specifications. Discord, by contrast, outlines logo clearspace rules and color swatches on a single brand guide page.