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Shopify press and asset kit

Shopify provides a single-page brand asset kit detailing logo variations, clear space rules, minimum sizes, best practices, and trademark guidelines with direct zip downloads.

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Shopify press & asset kit: Using our brand
Using our brand Captured 15 Sep 2026

Shopify brand assets page detailing logo variations, clear space, minimum sizing, best practices, and trademark guidelines.

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Freedam's take

I like how direct Shopify keeps this asset kit. Everything sits on a single clean page called Using our brand, covering the primary logo, inverted variants, monotone marks, and The Shopping Bag. Each section pairs clear visual previews with dedicated zip download buttons. Sizing guidance is straightforward, stating an 80px width minimum for digital and 28mm for print. Alongside a grid of incorrect treatments marked with red X icons and legal trademark guidelines, it delivers all the core essentials without any friction.

At a glance

Sections
Primary logo · Monotone logos · The Shopping Bag · Clear space · Minimum size · Best practices · Trademark Usage Guidelines
Downloads
ZIP
Tone
Direct, utility-focused guidance emphasizing precise logo placement and trademark rules.

What I noticed

  1. The page showcases primary, inverted, monotone black, and monotone white logo variations alongside standalone rules for The Shopping Bag.1234567
  2. Minimum size requirements are specified as 80px width for digital contexts and 28mm width for print.8
  3. Black pill-shaped download buttons offer individual zip archives for primary logos, monotone logos, and The Shopping Bag, as well as a full bundle.910111213
  4. Incorrect logo usage examples are laid out in a best practices grid marked with red X icons.14

Numbers refer to the screenshots above.

What I could not see

  • The internal file formats within the downloadable zip archives are not listed on the page.
  • Only a single public brand assets page was captured.

Ideas to borrow

  1. Pair specific asset category previews with individual package zip downloads alongside a global download bundle to streamline access.910111213

Quick answers

Where can I download Shopify's primary and monotone logos?

Direct zip archives for primary logos, monotone logos, The Shopping Bag, or the complete bundle can be downloaded via buttons on the page.910111213

What is the minimum allowed size for the Shopify logo?

The minimum allowed size is 80px in width for digital applications and 28mm in width for print applications.8

Reviewed on 26 September 2026. Request a correction · I built this

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Shopify arranges its logo guidelines and zip archives onto a single webpage, whereas Mercari divides assets across business unit tabs with dedicated PDF guideline downloads, and Amazon provides a searchable digital asset library organized into a three-column grid of topic cards.