Amazon press and asset kit
Amazon's press center provides an archive of brand logos, corporate history imagery, media releases, and direct PR contact details.
Freedam's take — When I looked through the Amazon press center, I noticed how directly it tackles asset distribution for journalists and media teams. Instead of burying brand marks, the logos page exposes quick image downloads for sub-brands like Echo, Fire TV, Kindle, and Amazon Music alongside the primary logo. I also liked the dedicated history section with downloadable archival imagery documenting their early office and gateway pages. It serves as a focused media library where reporters can grab exact graphic assets without navigating through an internal design system.
Details
- Type
- Press & asset kit
- Access
- Public
- Source
- press.aboutamazon.com
- Industry
- Technology, Retail
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Campaigns, Partner resources
- Tags
- media library, asset downloads, photography, brand architecture, search
- Added
- Last checked
What I noticed
- The logos directory provides direct PNG asset download links for the primary brand mark alongside offerings like Kindle, Echo, and Amazon Music.1234
- The Amazon History page curates downloadable archival photography including early office buildings and original web gateway pages.567
- A search form is provided across the press center navigation to help visitors locate resources.8910
- The library prioritizes direct file access for editorial use rather than detailed visual identity design guidelines.
Numbers refer to the screenshots above.
What I could not see
- No comprehensive design usage rules, clearspace specifications, or color palette hex codes were visible on the captured pages.
- No vector formats such as SVG or EPS were observed among the listed logo downloads.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this