American Chemical Society brand guidelines
The American Chemical Society Brand Playbook shares brand strategy, visual assets, typography downloads, and usage guidelines.
Freedam's take — I spent some time looking through the American Chemical Society brand playbook, and I really like how they balance organizational history with clear modern guidance. They open up the strategy right away under Behind the Brand, taking the time to explain why they are evolving and detailing their core values and strategic goals. On the design side, everything feels orderly and practical, covering their enterprise logos, color systems, and a direct download link for Stolzl. It feels like a thoughtful portal built to help partners and internal teams stay aligned across many different scientific initiatives.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.acs.org
- Industry
- Science & research
- Capabilities
- Guidelines, Asset browsing, Downloads
- Tags
- brand story, font downloads, logo usage, color system, social media, legal & trademark, frontify
- Added
- Last checked
What I noticed
- The playbook includes a dedicated download link for designers to access the Stolzl font.1
- Strategic guidance covers background details like an FAQ, core values, brand anthem, and strategic goals.2345
- The site provides specific rules on usage agreements, prohibited activities, and guidelines for web and social media.6789
- The brand portal is built using Frontify.101112
Numbers refer to the screenshots above.
What I could not see
- Could not inspect search functionality as it was not observed.
- Could not access content locked behind the login link or verify downloadable file formats beyond the Stolzl link.
Ideas to borrow
Reviewed on 18 September 2026. Request a correction · I built this
