Amplitude brand guidelines
The Amplitude Brand Guide provides company messaging, visual direction, and brand philosophy built on Framer.
Freedam's take — I spent some time looking over the Amplitude Brand Guide, which is built on Framer. The portal opens with a straightforward welcome section and features a dedicated page outlining their brand philosophy. It is nice seeing teams frame their identity around a core positioning phrase, like Amplitude styling itself as an unfair advantage. While we only caught a glimpse of the philosophy and home sections here, the site promises to house core visual assets like logos, color palettes, and press kits in one neat space.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.amplitude.com
- Industry
- Technology
- Capabilities
- None recorded
- Tags
- brand story, color system, logo usage, editorial, framer
- Added
- Last checked
What I noticed
- The brand guide site is powered by Framer.12
- The site includes a dedicated philosophy section featuring the heading 'Amplitude. Your unfair advantage.'34
- The site describes itself as providing access to company messaging, visual direction, logos, colors, press kit, and style guides.56
Numbers refer to the screenshots above.
What I could not see
- Full asset downloads, color specifications, and logo guidelines were not captured in the available pages.
- Search functionality and asset browsing interfaces were not observed.
Ideas to borrow
- Dedicate a focused philosophy page to state the brand's core positioning and strategic promise before diving into visual rules.
Reviewed on 18 September 2026. Request a correction · I built this
