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CERN brand guidelines

CERN Design Guidelines provides visual identity rules, operational application standards, and resource downloads for communicating fundamental research.

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CERN guidelines: homepage
homepage Captured 15 Sep 2026

CERN Design Guidelines homepage featuring hero messaging, key service areas, and links to visual identity resources.

CERN guidelines: DESIGN GUIDELINES
DESIGN GUIDELINES Captured 15 Sep 2026

Design guidelines overview showing an image grid of application categories including vehicles, signage, and presentations.

CERN guidelines: OUR IDENTITY
OUR IDENTITY Captured 15 Sep 2026

Our Identity section featuring a message from the Director General alongside navigation cards for brand governance.

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Freedam's take

I like how grounded CERN keeps its brand portal. Exploring the site, I noticed how directly the design team organizes its work, dividing resources into clear areas like exhibitions, interactive media, and design guidelines. The guidelines overview lays out concrete operational applications right alongside core identity elements, spanning vehicle graphics, signage, protocol, and presentations. It feels functional and tailored to a sprawling scientific organization. Reading the opening message from the Director General, I appreciated how clearly leadership frames the visual identity as central to communicating complex science to the outside world.

At a glance

Sections
Our Identity · Design Guidelines · Exhibitions · Interactive Medias · Working With Us · FAQs · Contact · Downloads
Tone
Authoritative and functional institutional documentation tailored for scientific communication.

What I noticed

  1. The Design Guidelines overview displays category cards covering logo, typography, colours, signage, vehicles, websites, presentations, stationery, video brand identity, protocol, CERN shop, and Science Gateway presentations.1
  2. The Our Identity section includes a leadership quote attributed to Fabiola Gianotti under the heading 'A word from the DG'.2
  3. The top navigation bar provides links for Our Identity, Design Guidelines, Exhibitions, Interactive Medias, Working With Us, FAQs, Contact, and Downloads.345678910
  4. The footer menu connects visitors to internal resources including the CERN Document Server, CERN Printshop, and Writing Guidelines.111213

Numbers refer to the screenshots above.

What I could not see

  • Asset files and download formats behind the downloads link could not be viewed in this capture.
  • Internal sub-pages for individual guideline topics such as typography, colors, and logos were not captured.

Ideas to borrow

  1. Institutions with physical campuses can include specialized touchpoints such as vehicles, signage, and protocol alongside core design standards.1

Quick answers

Where can users find brand downloads on the CERN portal?

A dedicated Downloads link is available in the primary navigation header and via homepage navigation cards.101415

Reviewed on 26 September 2026. Request a correction · I built this

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