CERN brand guidelines
CERN Design Guidelines provides brand standards, digital rules, and detailed frameworks for physical exhibitions, campus signage, and public outreach.
Freedam's take — I find CERN's brand guidelines portal especially interesting because it extends far beyond conventional corporate collateral. Alongside the expected rules for logos, typography, and colors, the site dedicates entire sections to physical spaces like signage, vehicle branding, and exhibitions. I appreciate how practical the framework feels for an organization balancing research facilities and public outreach. The presence of dedicated guidance for traveling exhibitions and interactive media shows a strong commitment to bringing scientific discovery into community spaces with consistency and visual clarity.
Details
- Type
- Guidelines
- Access
- Public
- Industry
- Science & research
- Capabilities
- Guidelines, Asset browsing, Downloads
- Tags
- event branding, signage & wayfinding, logo usage, typography, color system, gated access
- Added
- Last checked
What I noticed
- The portal organizes standards across distinct categories including logo, typography, colours, signage, vehicles, and websites.123456
- A dedicated exhibitions section covers permanent displays, temporary setups, travelling exhibitions, and objects available for loan.789
- The site provides dedicated pages explaining how to work with the Design and Visual Identity Service.10111213
- A login prompt or password field is present across the portal pages.141516
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of downloadable asset files behind login or direct links.
- Could not inspect the full content on individual guideline subpages such as typography, colours, or signage.
Ideas to borrow
- Teams managing public installations can borrow the model of including specific loan and travelling exhibition rules within core design standards.
Reviewed on 18 September 2026. Request a correction · I built this
