Cemex brand guidelines
Public brand guidelines for Cemex featuring identity standards, an image gallery, downloadable brand assets, and detailed livery rules for industrial fleet vehicles.
Freedam's take — I like how direct and practical the Cemex brand guidelines feel. Rather than stopping at standard identity rules like logo clear space, color, and motion principles, the documentation moves straight into physical industrial applications. You can jump directly into fleet specs for concrete mixers, hoppers, corporate vehicles, and storage silos. The site pairs these heavy-equipment adaptations with a dedicated image gallery and quick download links for brandmarks and the brandbook, making it simple for external partners and local facilities to execute the brand correctly in the real world.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.cemex.com
- Industry
- Industrial, Real estate & construction
- Capabilities
- Guidelines, Asset browsing, Downloads, Partner resources
- Tags
- signage & wayfinding, motion design, do's and don'ts, partner branding, asset downloads, pdf downloads, frontify
- Added
- Last checked
What I noticed
- The portal uses Frontify as its underlying software platform.1234
- The Guidelines section specifies brand adaptations across heavy industrial equipment, including cement mixers, hoppers, silos, and corporate vehicles.5678910
- The Identity System document includes rules for clear space, motion principles, incorrect usage, co-branding, and verbal complements.1112131415
- Visitors can download brandmark files directly as well as a complete brandbook file.16171819
Numbers refer to the screenshots above.
What I could not see
- Could not view full asset collections inside the image gallery without navigating through each asset album.
- Could not inspect the full contents of the downloadable brandbook file directly from the capture.
Ideas to borrow
- Dedicate distinct sections of brand guidelines to physical vehicle fleet and facility applications alongside core digital rules.
Reviewed on 18 September 2026. Request a correction · I built this
