AtkinsRéalis brand guidelines
AtkinsRéalis provides comprehensive brand guidelines covering typography, color contrast, logo rules, and a faceted download center.
Homepage of the AtkinsRéalis brand portal featuring a hero banner, welcome section, and navigation tiles for core brand elements.
Brand guidelines page for AtkinsRéalis detailing logo elements, versions, color variations, placement rules, misuse examples, and mockups.
Brand guidelines page presenting the AtkinsRéalis color palette, color reproduction values, usage rules, single and two-color blends, text legibility, incorrect uses, and application mockups.
Typography guidelines page detailing the bespoke brand typefaces Gamechanger and Bienvenue, typesetting rules, incorrect usage, and examples in use.
Download center page displaying searchable and filterable brand asset files in a grid layout.
Brand overview page for AtkinsRéalis detailing the brand purpose, creative idea, and rules for using the brand name.
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I really appreciate how thorough the AtkinsRéalis guidelines are across every core touchpoint. Walking through the identity, you find everything from detailed typographic tracking rules for bespoke typefaces to clear WCAG AA contrast guidance across their vibrant palette. The asset library is equally practical, offering a dedicated download center with faceted filtering across sectors and languages. It is always refreshing to see a corporate identity pair systematic precision with real-world application mockups, proving how flexible the visual system remains in practice.
At a glance
- Sections
- Our brand · Principles · Elements · Brand application · Assets & resources · Help
- Downloads
- jpg, zip, svg
- Tone
- Technical and structured, emphasizing precision and engineered brand consistency.
What I noticed
- The typography guidelines specify two bespoke typefaces, Gamechanger for headlines and Bienvenue for body copy.1
- The color documentation lists Pantone, CMYK, RGB, Hex, and RAL values alongside WCAG AA legibility pairings.23
- The Assets & resources section features a filterable download center displaying 498 asset results with file formats including jpg, zip, and svg.45
Numbers refer to the screenshots above.
What I could not see
- Could not verify if asset files can be downloaded directly without logging in.
- Could not view the contents of the Help section or French language pages.
Ideas to borrow
- Pair color swatch specifications with dedicated WCAG AA text legibility tables directly on the palette page to prevent inaccessible combinations.3
Quick answers
What typefaces does AtkinsRéalis use?
AtkinsRéalis uses two bespoke brand typefaces: Gamechanger for headlines and Bienvenue for body copy.1
What color specifications are provided for the palette?
The primary swatches provide values in Pantone, CMYK, RGB, Hex, and RAL formats.2
What file types are available in the asset download center?
The asset cards display formats including jpg, zip, and svg.4
Reviewed on 25 September 2026. Request a correction · I built this
