Atlanta United FC brand guidelines
Atlanta United FC houses brand guidelines and identity history within its official club website, detailing club symbols, kits, and crest elements.
Freedam's take — I like how Atlanta United folds its identity right into the main team site instead of hiding it away in a corporate corner. You get a dedicated style guide alongside a deep look into the club symbols, the crest, and the story behind the United name. They also walk through the kit designs, connecting the uniform details directly back to the city. It treats the visual identity as part of the matchday culture, showing fans and partners exactly what makes the visual system tick.
Details
- Type
- Guidelines
- Access
- Public
- Source
- atlutd.com
- Industry
- Sports
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Partner resources
- Tags
- brand story, merchandise, logo usage
- Added
- Last checked
What I noticed
- The club hosts a dedicated style guide page on its primary site.1
- The branding section details the club crest, kit concepts, and the evolution of the team name across community and club pillars.23456
- A dedicated pub partner directory outlines where supporters can watch matches around the city.78
Numbers refer to the screenshots above.
What I could not see
- I could not inspect downloadable logo asset packages, vector crest files, or color code tables from the captured pages.
Ideas to borrow
- Integrating brand story, crest details, and kit design breakdowns directly into a public fan website deepens connection with supporters.
Reviewed on 18 September 2026. Request a correction · I built this
