Eliteserien brand guidelines
Eliteserien's Frontify brand portal outlines its visual identity across broadcast match graphics, stadium photography, motion assets, and audio branding.
Freedam's take
When I looked through the Eliteserien brand guide, the broad media scope immediately caught my eye. Built on Frontify, the documentation brings together broadcast match graphics, scorebugs, player lineups, and stadium photography right on the overview page. I like how it organizes everything from sound kits and arena tracks to team shirts and motion wipes in the sidebar. Seeing realistic broadcast mockups sitting next to outdoor digital billboards makes it easy to understand how the visual system actually lives during match days across screens and physical stadiums.
At a glance
- Sections
- This is Eliteserien · Assetbank introduction · About Eliteserien · Logo · Colors · Typography · Team logos · Shirt Graphics · Team colors · Sound kit · Matchgraphics · Motion
- Tone
- Vibrant and structured presentation geared towards sports media and broadcast applications.
What I noticed
- The overview page displays broadcast graphic layouts including player statistics, scorebugs, and team formations.1
- An outdoor digital billboard mockup showcases the Eliteserien logo against vibrant colorful clouds.2
- The sidebar navigation contains specialized categories for audio and video elements such as Sound kit, Hymn, Tracks, Idents, and Wipes.34567
- The guidelines show player photography featuring match celebrations, team lineups in a stadium, and fan interactions.8
Numbers refer to the screenshots above.
What I could not see
- Only the overview screen was captured, leaving the individual subpages for logos, typography, audio files, and motion assets unverified.
- No file download buttons or direct asset repository links were visible on the captured screen.
Ideas to borrow
- Showcasing on-screen broadcast packages like scorebugs and formation lineups on the main overview provides immediate context for media partners.1
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →Eliteserien organizes broadcast graphics, sound kits, and motion assets across a Frontify portal. By contrast, Atlanta United FC focuses on club editorial rules and soccer terminology, while Crans-Montana 2027 emphasizes logo lockups and direct Adobe Illustrator file downloads.