Channel 4 brand guidelines

Freedam's take

I spent time looking through Channel 4's 3rd Party Partner Guidelines portal. Built on Bynder, it focuses squarely on practical implementation for collaborators. The sidebar breaks down logo rules, from clearance and minimum sizes to specific Channel 4 variants like 4+1 and 4HD. I found it interesting that the colour section, titled Colour (Find the logos here), is where they introduce Arsenic Green as their masterbrand shade and route users to external Dropbox links to download files. Every page also features a handy direct link copy button right in the main banner.

At a glance

Sections

Logo Guidelines · 3rd Party Guidelines

Downloads

Dropbox folders

Tone

Direct, structured partner instruction focusing on logo application and official colour standards.

What I noticed

1. The portal is built on Bynder.¹²
2. The left sidebar includes sections for Logo Guidelines and 3rd Party Guidelines, listing topics like Overview, Our logo, Our name, Colour, Logo Position, Brand Partnerships, Minimum Sizes, Clearance, and 4+1 and 4HD logos.³⁴
3. Arsenic Green is identified as the official Channel 4 masterbrand colour, with separate instructions for digital and print use.⁵⁶
4. Asset download links in the colour section direct visitors to external Dropbox folders.^7891011

Numbers refer to the screenshots above.

Ideas to borrow

1. Including a direct 'Copy link to page' button on guideline section banners makes sharing exact rules across external teams frictionless.¹²¹³

Quick answers