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Aalborg University brand guidelines

Aalborg University provides a Danish-language design portal detailing visual identity guidelines, core rules, and direct downloads for logos, swatches, and graphic patterns.

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Aalborg University guidelines: Design og skabeloner
Design og skabeloner Captured 15 Sep 2026

Overview of Aalborg University's design guide showing key design rules, typography specs, and asset downloads.

Aalborg University guidelines: Logo
Logo Captured 15 Sep 2026

Logo guidelines page featuring download packages for web, print, and campus lockups alongside usage rules.

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Freedam's take

I appreciate how direct Aalborg University is with its core visual assets. Rather than hiding identity tools behind a login, the overview presents essential downloads right away, from InDesign swatch files to their distinct wave pattern graphics. The typography pairings are immediately clear, pointing straight to Barlow on Google Fonts alongside Arial for everyday use. On the logo page, they break down assets logically by context, offering dedicated packages for web, print, campus variations, and social media icons alongside clear sizing rules for standard paper formats.

At a glance

Sections
DESIGN OG SKABELONER · Logo · Skabeloner · Billeder og video · PRINCIPPER OG VEJLEDNINGER · OM OS · KONTAKT
Downloads
ZIP, PNG, EPS
Tone
Clear, practical institutional guidance structured for staff and creative collaborators.

What I noticed

  1. The overview page highlights Barlow as the primary typeface with an external link to Google Fonts and identifies Arial as the secondary typeface.12
  2. The identity includes a dedicated 5th element section featuring wave patterns ('Bølgerne') with an archive download containing 12 variations.34
  3. The logo guidelines page divides asset downloads into specific categories including web (PNG), print (EPS), campus logos, and social media icons.5678910
  4. Logo usage rules provide concrete sizing specifications across standard paper formats ranging from A5 to A1.11

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the Skabeloner (templates) and Billeder og video (images and video) pages.
  • Could not inspect the full color palette values or hex codes directly from the captured screens.

Ideas to borrow

  1. Providing InDesign swatches as a direct ZIP download on the main identity page saves designers from manually entering color codes.1213

Quick answers

What primary typeface does Aalborg University use?

Aalborg University uses Barlow as its primary typeface, which is available via Google Fonts, and Arial as its secondary typeface.12

Where can you download Aalborg University logos for print and web?

The logo page provides dedicated ZIP downloads for web logos in PNG format, print logos in EPS format, and campus-specific lockups.567810

Reviewed on 25 September 2026. Request a correction · I built this

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