SKF brand portal
The SKF Brand Hub provides structured brand identity guidelines, technical marketing specifications, and office templates built on Frontify.
Homepage of the SKF Brand Hub featuring a brand video hero section and navigation cards for identity elements.
SKF brand portal page presenting the brand colour system, hierarchy, swatches, and usage specifications.
Documentation page on SKF's Brandhub detailing Act-On marketing templates, typography rules, landing page structure, and analytics snippet instructions.
SKF brand hub page dedicated to PowerPoint templates, guidelines, and slide library resources.
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I like how pragmatic the SKF Brand Hub is with everyday workflows. Built on Frontify, the portal clearly separates brand identity from an extensive suite of practical templates. You will find dedicated specifications for marketing platforms like Act-On, complete with guidance on typography and Google Tag Manager analytics scripts. The PowerPoint section is equally thorough, providing instructional videos, dual brand setups for names like RecondOil and Lincoln, and a dedicated add-in for their media hub. It gives teams practical operational tools rather than just high-level principles.
At a glance
- Sections
- Strategy · Brand identity · Templates · Brand support · Digital design system
- Downloads
- ASE, LESS, SCSS
- Tone
- A practical, corporate portal focused on engineering brand assets and production-ready marketing templates.
What I noticed
- The portal is built on Frontify across home, colour, logotype, and template pages.12345
- Colour palettes are broken into primary, secondary, and tertiary groups, with downloads available in ASE, LESS, and SCSS formats.678
- Marketing template guidance for Act-On details landing page structure along with GTM script parameters for PowerBI.9101112
- PowerPoint downloads such as the slide library and dual brand decks require internal access.131415
Numbers refer to the screenshots above.
What I could not see
- Content behind internal access logins on the media hub could not be inspected.
- The Digital design system and Strategy destination pages were not captured.
Ideas to borrow
Quick answers
Where can the SKF logotypes be downloaded?
Main logotypes can be downloaded directly from the logotype page via a share link, while the full set links to SKF Media Hub.1718
What formats are SKF colour swatches provided in?
Swatches are available as ASE, LESS, and SCSS downloads, alongside links to download swatches on SKF Media Hub.1968
What fonts are specified for SKF Act-On templates?
SKF Sans is used for landing pages and forms, Aptos is used for emails, and SKF Display is recommended sparingly as an image.20
Reviewed on 26 September 2026. Request a correction · I built this
