California Institute of the Arts brand guidelines
The CalArts brand site provides a comprehensive, searchable editorial style guide covering institution-specific terms, campus buildings, and general writing mechanics.
Freedam's take — When I looked through the CalArts brand portal, I found a direct focus on editorial standards. The page is built out as a detailed editorial style guide, neatly organizing conventions like academic degrees, alumni references, and specific campus names such as Baldessari and The Wild Beast. A built-in search tool makes finding specific grammar and naming rules straightforward. I like how it treats institutional terminology alongside standard punctuation and capitalization, giving writers a clear reference for campus-specific language without clutter.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.calarts.edu
- Industry
- Education, Arts & culture
- Capabilities
- Search
- Tags
- editorial guidelines, search, editorial
- Added
- Last checked
What I noticed
- The site features a dedicated Editorial Style Guide heading.1
- Topics include specific campus entities such as Baldessari, Ahmanson Hall, and The Wild Beast alongside writing conventions like Dates and Numbers.23456
- A search form is present on the page.7
- The site is running on WordPress.8
Numbers refer to the screenshots above.
What I could not see
- Visual identity components like color palettes, logos, and typography guidelines were not visible on this captured page.
- Downloadable assets and templates were not observed.
Ideas to borrow
- Organizing campus-specific names alongside standard editorial rules provides a practical dictionary for institutional writing.
Reviewed on 18 September 2026. Request a correction · I built this
