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Cabify brand guidelines

Cabify's brand portal provides comprehensive style guides covering logo construction, color principles, typography, and mobility iconography against a purple layout.

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Cabify guidelines: Portal de marca
Portal de marca Captured 15 Sep 2026

Cabify brand portal showcasing company statistics, service icons, logo usage, and color principles on a solid purple background.

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Freedam's take

I like how Cabify presents its design language across a bold purple canvas. The vertical navigation gives clear access to everything from brand narrative and company reach down to motion, composition, and co-branding. Seeing the transportation icons laid out alongside in-app interfaces and vehicle photography anchors the rules directly in their everyday mobility services. Placing a direct logo download button alongside app icon guidance keeps the visual identity easy to implement without complicating the flow.

At a glance

Sections
Nuestra marca · Logotipo · Color · Composición · Tipografía · Iconografía · Ilustración · Fotografía · Motion · Tono de voz · Cobranding
Tone
A structured and practical design guide focused on urban mobility and clear service identity.

What I noticed

  1. The left-side vertical navigation lists sections such as Nuestra marca, Logotipo, Color, Composición, Tipografía, Iconografía, Ilustración, Fotografía, Motion, Tono de voz, and Cobranding.1
  2. The site features transportation and service icons for Coches con conductor, Taxi, Moto, Coches sin conductor, and Envíos.2
  3. The Logotipo section includes a 'Descargar logotipo' button alongside app icon and avatar examples.3

Numbers refer to the screenshots above.

What I could not see

  • Specific downloadable file formats for the logo package are not stated on screen.
  • Guidelines sections beyond the main viewport, such as Tipografía, Fotografía, and Motion, were not fully visible.

Ideas to borrow

  1. Pairing company statistics and product mockups directly within the brand introduction grounds the design guidelines in real service context.45

Quick answers

Can you download the Cabify logo from the portal?

Yes, there is a dedicated 'Descargar logotipo' button located in the Logotipo section.3

Reviewed on 26 September 2026. Request a correction · I built this

Similar brand centers

All brand guidelines →

While Cabify arranges broad guidelines spanning tone of voice, motion, and service icons across a deep navigation menu, Grab relies on a single-page guide focused mainly on core logo rules and swatch values. Unlike Uber, which pairs guidelines with a searchable asset library and faceted filters for co-marketing, Cabify organizes its resources around a linear style manual.