Grab brand guidelines
Grab provides a dedicated brand center page within its merchant portal offering direct downloads of brand assets and guidelines.
Freedam's take — I took a look at Grab's brand centre hosted within their merchant portal. Rather than laying out extensive interactive design rules in the browser, the page keeps things remarkably direct for partners. You find a straightforward route with navigation leading down from the merchant home to the brand area, paired with a search interface. The core offering here centers on letting merchant partners download the latest brand assets and guidelines directly as a package. It is a no-frills, utility-first setup designed to quickly hand over assets to the businesses using the platform.
Details
- Type
- Guidelines
- Access
- Public
- Source
- merchant.grab.com
- Industry
- Technology, Transport & logistics
- Tags
- asset downloads, partner branding, search, minimal
- Added
- Last checked
What I noticed
- The page includes a direct download link hosted via GraphAssets.1
- A search form is integrated on the brand center page.2
- The brand center uses breadcrumb-style navigation paths moving from Home through Brand Center to Grab.345
- The portal positions brand assets alongside merchant-specific support tools and resources.
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the asset download file.
- Could not observe in-depth online design guidelines or interactive asset preview tools.
Ideas to borrow
- Provide a clean, focused download hub within merchant portals so partners can immediately grab approved brand assets.
Reviewed on 18 September 2026. Request a correction · I built this
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