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GOV.UK brand guidelines

GOV.UK Brand Guidelines provides structured documentation for applying the UK government digital identity across web, app, social, and print channels.

Freedam's take — I really appreciate how clean and straightforward the GOV.UK Brand Guidelines site feels. It builds neatly on their broader design system language, breaking elements down into logical sections like graphic devices, logo systems, and typography with GDS Transport. Rather than overwhelming people with abstract theory, they focus directly on execution across web, app, social, and print. The colour palette section even organizes swatches specifically for data applications like charts and maps, which is great for complex public services.

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Details
Type
Guidelines
Access
Public
Source
brand.design-system.service.gov.uk
Industry
Public sector
Capabilities
Guidelines, Asset browsing
Tags
color system, data visualization, logo usage, typography, print & stationery, social media
Added
Last checked
GOV.UK guidelines: GOV.UK Brand Guidelines
GOV.UK Brand Guidelines Captured 15 Sep 2026
GOV.UK guidelines: Logo system
Logo system Captured 15 Sep 2026
GOV.UK guidelines: Colour
Colour Captured 15 Sep 2026
GOV.UK guidelines: Typography
Typography Captured 15 Sep 2026
GOV.UK guidelines: Brand in use
Brand in use Captured 15 Sep 2026
GOV.UK guidelines: Introduction
Introduction Captured 15 Sep 2026

What I noticed

  1. The typography documentation focuses on the GDS Transport typeface, detailing weights and glyphs.123
  2. The logo system documentation details the wordmark, crown, and lock-up components.4567
  3. The colour section includes specific navigation entries for charts and maps.89
  4. The documentation structure seems intentionally designed to mirror practical channel handoffs across digital and print teams.

Numbers refer to the screenshots above.

What I could not see

  • Could not view individual asset download files or file format details.
  • Could not confirm search functionality across the guideline pages.

Ideas to borrow

  1. Organize colour palette documentation by specific functional outputs such as charts and maps alongside standard primaries and tints.891011

Reviewed on 18 September 2026. Request a correction · I built this

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