Uber brand portal

Freedam's take

I love seeing a large platform organize practical co-marketing materials so neatly. Uber pairs high-level inspiration on its front door with deep utility behind the scenes. The logo library provides clear faceted filtering across sub-brands and orientation, which makes navigating hundreds of variations manageable. Its merchant guidelines take things further, walking partners through exact rules for physical bags, gift cards, and badge lockups with direct download links right alongside the instructions. It feels completely built around helping external collaborators get everyday touchpoints right without unnecessary friction.

At a glance

Sections

Home · Identity system · Creative assets · Logos · Co-marketing · Support

Tone

Direct, structured, and focused on partner enablement.

What I noticed

1. The asset library includes faceted filters for Brand, Language, Product, Color format, and Orientation alongside a central search bar.¹
2. The logos section organizes files into distinct collections like Uber, Uber Eats, and Uber One for Students with live asset counts.²³
3. Co-marketing guidelines for Uber Eats feature direct download links for wordmarks, app icons, badges, and packaging templates.⁴⁵⁶⁷⁸
4. The site uses Frontify as its underlying brand portal platform.⁹¹⁰¹¹

Numbers refer to the screenshots above.

Ideas to borrow

1. Grouping co-marketing guidelines by merchant deliverables such as delivery bags, gift cards, and app badges helps external partners locate asset specs quickly.¹²¹³¹⁴

Quick answers