Uber brand portal
Uber's brand portal provides partner-focused co-marketing guidelines, logo collections, and downloadable merchant collateral.
Freedam's take — I spent some time looking through Uber's brand portal, built on Frontify. What stands out immediately is how tailored it is toward partners and merchants. Instead of overwhelming external teams with broad theoretical guidelines, the site zeroes in on practical needs like Uber Eats co-marketing assets, badges, and delivery packaging templates. The organization keeps things functional, offering direct download links alongside specific placement advice. It feels focused on day-to-day partner execution, providing clarity on how the brand should appear across physical stickers, gift cards, and partner apps.
Details
- Type
- Brand portal
- Access
- Public
- Source
- assets.uber.com
- Industry
- Technology, Transport & logistics
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Partner resources
- Tags
- partner branding, packaging, logo usage, asset downloads, search, frontify
- Added
- Last checked
What I noticed
- The portal runs on Frontify and features sections for collections, assets, and co-marketing guidelines.1234
- The co-marketing documentation provides direct download links for wordmarks, app icons, badges, and template assets.56789
- A search interface is visible on the Logos section.10
Numbers refer to the screenshots above.
What I could not see
- Internal brand assets and full design system components require signing in and are not publicly visible.
- Comprehensive campaign assets and digital product templates were not observed in the public pages.
Ideas to borrow
- Teams managing large partner networks can structure brand portals specifically around partner use cases like packaging and co-branded badges.
Reviewed on 18 September 2026. Request a correction · I built this
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