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University of the Arts London brand guidelines

University of the Arts London provides online brand identity guidelines that detail visual, verbal, and college-specific standards with links to an asset library.

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University of the Arts London guidelines: Brand guidelines
Brand guidelines Captured 17 Sep 2026 Captured manually

The main UAL brand guidelines landing page featuring high-contrast typography, core identity cards, and asset library links.

University of the Arts London guidelines: Our branded templates
Our branded templates Captured 17 Sep 2026 Captured manually

The branded templates page displaying an editorial flat lay of printed cards alongside navigation for email signatures.

University of the Arts London guidelines: Camberwell College of Arts
Camberwell College of Arts Captured 16 Sep 2026

Camberwell College of Arts identity page outlining college naming rules, narrative options, and asset download buttons.

University of the Arts London guidelines: Central Saint Martins
Central Saint Martins Captured 16 Sep 2026

Central Saint Martins brand identity guide illustrating communication tiers, naming rules, and logo placement constraints.

University of the Arts London guidelines: Chelsea College of Arts
Chelsea College of Arts Captured 16 Sep 2026

Chelsea College of Arts guidelines detailing external naming conventions, imagery standards, and narrative text lengths.

University of the Arts London guidelines: London College of Communication
London College of Communication Captured 16 Sep 2026

London College of Communication identity screen featuring brand narrative text, typographic samples, and asset library links.

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Freedam's take

I like how University of the Arts London manages to preserve the unique energy of its individual schools while keeping them anchored to a central brand system. Instead of forcing everyone into an identical mold, each college page, from Camberwell to Central Saint Martins, outlines its own brand narrative, imagery guidelines, and naming rules alongside the parent university standards. Directing downloads out to a shared asset library keeps the public portal focused on clear instruction, offering practical verbal structures and visual tiering without getting bogged down in messy file management.

At a glance

Sections
Who we are · Our visual identity · Our verbal identity · UAL Brand Asset Library · Using our brand · Our College brands
Tone
Clear, instructive, and structured guidance suited for an art and design university collective.

What I noticed

  1. The overview page organizes guidance into 'Who we are', 'Our visual identity', 'Our verbal identity', and the 'UAL Brand Asset Library' using high-contrast black backgrounds with white and orange typography.12345
  2. Individual college guideline pages, such as Central Saint Martins and Chelsea College of Arts, explicitly document institutional naming rules, including restrictions against abbreviating names or adding prefixes.678
  3. College pages define brand narrative examples in structured full, one-sentence, and one-paragraph formats.910
  4. Central Saint Martins specifies a two-tiered communication approach separating primary communications from concept-led messaging.11

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the full visual identity guidelines or color palette details directly on the central landing page.
  • Could not access the external Canto digital asset library links without single sign-on credentials.

Ideas to borrow

  1. Offer tiered lengths for brand narratives (one sentence, one paragraph, and full version) to ensure copy fits diverse channel contexts cleanly.910

Quick answers

Where can I download UAL branded templates and imagery?

Templates and imagery for colleges like Camberwell, Chelsea, CSM, and LCC are hosted in the UAL Brand Asset Library on Canto.1213141516

What are the logo placement and size rules for Central Saint Martins?

The Central Saint Martins logo requires corner positioning, a minimum size of 5mm, and black or white color usage.17

Reviewed on 25 September 2026. Request a correction · I built this

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