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BVG brand portal

The BVG Brand Portal provides guidelines, color palettes, and transit iconography for Berlin's public transport authority.

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BVG brand portal: Willkommen
Willkommen Captured 15 Sep 2026

BVG Brand Portal welcome page featuring introductory German copy and an embedded brand color video.

BVG brand portal: Guidelines
Guidelines Captured 15 Sep 2026

Brand elements overview displaying visual yellow cards for Logo, Produkte & Signets, Farbe, and Typografie.

BVG brand portal: → Guidelines
→ Guidelines Captured 15 Sep 2026

Guidelines overview page detailing core brand touchpoints with visual navigation cards and a sidebar menu.

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Freedam's take

I love seeing public transit identities opened up to the public, and BVG does this with great care. The welcome page greets you with an introductory video highlighting their signature traffic colors, Verkehrsgelb, Verkehrsweiß, and Verkehrsschwarz. Navigating deeper into the guidelines, yellow cards organize core elements like typography, sound, color swatches, and the familiar transit signets for rail, tram, and bus. It feels like a very organized hub for Berlin transit branding, even connecting outward to their dedicated digital design system.

At a glance

Sections
Willkommen · Marke · Guidelines · Presse & Medien · BVG Design System
Tone
Structured and practical public transit brand documentation in German.

What I noticed

  1. The welcome screen features a 51-second video showcasing the brand colors Verkehrsgelb, Verkehrsweiß, and Verkehrsschwarz.1
  2. Guidelines are organized into categories such as Logo, Produkte & Signets, Farbe, Typografie, Sound, and Muster der Vielfalt.234567
  3. The sidebar navigation contains an external link directing visitors to the BVG Design System.89

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of the individual asset download pages or verify file formats provided behind login links.

Ideas to borrow

  1. Teams can use an overview grid of visual yellow cards that directly preview element topics like color swatches, typography guides, and transit icons.1011121314

Reviewed on 25 September 2026. Request a correction · I built this

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While Copenhagen Metro organizes its site through top navigation links for Velkommen, Principper, and Formsprog, BVG structures its portal with a deep left-hand navigation that links out to the BVG Design System. Unlike Canada Post, which offers direct zip file downloads for logos in its media centre, BVG focuses its overview pages on design guidance and category cards.