Visit California
Travel & hospitality
Guidelines
WeChat brand guidelines
WeChat provides a concise, single-page brand guide covering logo rules, clear space, minimum sizing, co-branding guidelines, and downloadable assets.
Freedam's take — I like how direct the WeChat branding guidelines page is. It sets out the essentials clearly without getting lost in unnecessary background. You get practical logo specifications, complete with clear space rules and minimum dimensions for both print and digital screens. There is a dedicated section for color palettes, alongside visual guidance on co-branding arrangements with partner logos and clear examples of incorrect usage. Direct download packages for the core logo and co-branding templates sit right alongside the instructions, making it straightforward for partners and creators to implement the mark accurately.
- Type
- Guidelines
- Access
- Public
- Source
- newsroom.wechat.com
- Industry
- Technology
- Capabilities
- Guidelines, Asset browsing, Downloads, Partner resources
- Tags
- logo usage, partner branding, do's and don'ts, color system, asset downloads, single page
- Added
- Last checked
What I noticed
- The page specifies minimum logo heights of 6 mm for print and 16 px for digital screens, alongside clear space requirements.1
- Dedicated sections provide guidance on color palette, co-branding with partner logos, and examples of incorrect usage.234
- Direct download zip files are provided for both the WeChat logo and co-branding templates.56
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full visual examples of incorrect logo usage or color codes without expanding beyond the captured heading texts.
- Could not verify additional subpages as only the main Branding Guidelines page was captured.
Ideas to borrow
Reviewed on 17 September 2026. Request a correction · I built this
Similar brand centers
All brand guidelines →
Visit California
Travel & hospitality
Guidelines
