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WeChat brand guidelines

WeChat's brand guidelines deliver logo specifications, clear space rules, color palettes, co-branding templates, and misuse examples on a single public page.

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WeChat guidelines: Branding Guidelines
Branding Guidelines Captured 27 Sep 2026

WeChat Branding Guidelines page presenting logo specifications, color swatches, co-branding rules, and incorrect usage examples.

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Freedam's take

I love when large platforms keep their partner requirements straightforward. WeChat lays out its branding guidelines on a clean, single page that covers the fundamentals without extra fluff. You get clear space rules, minimum sizes for print and digital, and swatches with PANTONE and HEX values. What stands out to me is the dedicated co-branding section, paired with a direct zip download for partner templates. Combined with a comprehensive twelve-panel grid of misuse examples, it gives external teams everything they need to handle the mark properly without guessing.

At a glance

Sections
WeChat Logo · Color Palette · Co-Branding with Partner Logos · Examples of Incorrect Usage
Downloads
ZIP
Tone
A practical, rule-focused presentation centered on partner compliance and accurate visual implementation.

What I noticed

  1. The page includes four primary sections: WeChat Logo, Color Palette, Co-Branding with Partner Logos, and Examples of Incorrect Usage.1
  2. Clear space rules are defined using an X dimension alongside minimum height requirements of 6 mm for print and 16 px for screens.23
  3. The color palette specifies Standard Green, Standard Grey, and Standard White with HEX and PANTONE references.4
  4. A twelve-item grid visually outlines prohibited logo modifications using red cancellation icons.5

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the exact files contained within the downloadable ZIP packages.
  • No typography guidelines, font files, or tone of voice guidance were visible on the page.

Ideas to borrow

  1. Providing a dedicated co-branding template download alongside clear spacing diagrams helps external partners correctly lock up their marks.67

Quick answers

Where can I download the WeChat logo and partner templates?

WeChat provides direct ZIP download links on the page labeled 'Download Logo' and 'Download Co-Branding Template'.8697

What are WeChat's minimum logo size requirements?

The logo height must be at least 6 mm for print usage and at least 16 px for screen display.2

Reviewed on 27 September 2026. Request a correction · I built this

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