Wellcome Sanger Institute press and asset kit
Wellcome Sanger Institute hosts a straightforward brand kit page offering downloadable logo assets across print and digital color spaces alongside a guidelines PDF.
Freedam's take — I added the Wellcome Sanger Institute brand page to our collection. It functions as a direct, no-nonsense resource kit on their main website. Rather than an elaborate interactive portal, it presents a practical download hub with sections for their guidelines PDF alongside downloadable logo files grouped by color spaces like RGB full colour, monotones, and CMYK. I appreciate how simple and uncluttered this structure is when an organisation just needs to hand off the essentials clearly to press and external partners.
- Type
- Press & asset kit
- Access
- Public
- Source
- sanger.ac.uk
- Industry
- Science & research
- Capabilities
- Guidelines, Search, Downloads
- Tags
- logo usage, asset downloads, pdf downloads, search, minimal
- Added
- Last checked
What I noticed
- The page provides a direct link to download the brand guidelines as a PDF document.1
- Logo downloads are categorised under distinct headings for RGB Full Colour, RGB Monotones, and CMYK Full Colour.234
- A site search field is accessible directly on the page.5
Numbers refer to the screenshots above.
What I could not see
- Could not view individual file formats or asset previews within the download sections without downloading files.
- Could not view the contents of the linked PDF brand guidelines document.
Ideas to borrow
- Organising logo files explicitly by color space (RGB vs. CMYK) helps non-designers quickly pick the right format for digital or print use.
Reviewed on 17 September 2026. Request a correction · I built this