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Bluetooth press and asset kit

Bluetooth provides packaged brand guides, logos in multiple languages, and media kits for its wireless technologies and partner ecosystem.

Freedam's take — I spent some time looking over Bluetooth's brand and media resources. Rather than hosting an elaborate interactive design system online, they keep things practical with direct zip bundles containing their brand guide and core logo files. What caught my eye is how they package these files across multiple languages, including Japanese, Simplified Chinese, and Korean. Their media center follows a similar utility-first mindset, packaging kits for specific technologies alongside downloadable educational infographics. It is an unpretentious, functional approach tailored for hardware partners and press.

Visit Bluetooth's brand center ↗
Details
Type
Press & asset kit
Access
Public
Source
bluetooth.com
Industry
Technology, Science & research
Capabilities
Search, Downloads
Tags
asset downloads, multilingual, pdf downloads, legal & trademark
Added
Last checked
Bluetooth press & asset kit: Brand Your Product
Brand Your Product Captured 15 Sep 2026

What I noticed

  1. Bluetooth offers downloadable zip packages containing brand guides and logo files localized in English, Japanese, Simplified Chinese, and Korean.1234
  2. The media center offers dedicated media kits for specific technologies such as Bluetooth Channel Sounding, Auracast, LE Audio, and Mesh Networking.5678
  3. Downloadable PDF infographics covering topics like Auracast retrofits and location services are available in the media section.91011
  4. The site provides quick trademark usage tips on the product branding page.12

Numbers refer to the screenshots above.

What I could not see

  • Could not inspect the internal contents of the downloaded brand guide zip files.
  • Could not view gated member areas behind the member login.

Ideas to borrow

  1. Bundling brand guidelines and logo assets into localized zip packages makes cross-border partner distribution simple and reliable.

Reviewed on 18 September 2026. Request a correction · I built this

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