Bluetooth press and asset kit
Bluetooth provides localized brand guide and logo archive packages alongside trademark usage conditions for product branding.
The 'Brand your product' landing page showing trademark requirements and direct links to download localized brand guide and logo zip archives.
Want a brand center like Bluetooth’s?
Create your brand center with Freedam ↗Freedam's take
When you visit Bluetooth's marketing portal, you find a focused page outlining how to brand products. I noticed they provide their brand guide and logo packages packaged into archive downloads across four languages: English, Japanese, Simplified Chinese, and Korean. The page also outlines two conditions necessary to use their trademarks, pointing to membership in Bluetooth SIG and completing the qualification process. It is a no-frills, practical distribution hub that gives technical partners and members immediate access to both digital and print-ready files.
At a glance
- Sections
- Brand your product · The Bluetooth® brand guide · Bluetooth® trademark use
- Downloads
- ZIP
- Tone
- Direct and instruction-oriented, focusing on licensing criteria and asset distribution for product creators.
What I noticed
- The portal provides brand guide and logo archive downloads in English, Japanese, Simplified Chinese, and Korean.12345
- The page states two conditions required to use Bluetooth trademarks: membership in Bluetooth SIG and completion of the Bluetooth Qualification Process.6
- The downloadable archives include the brand guide and registered trademarks in digital and print-ready formats.7
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the downloadable ZIP archives or the full text of the brand guide PDF.
- Could not inspect the full member portal or trademark guidelines behind authentication.
Ideas to borrow
Quick answers
Where can I download the Bluetooth brand guide and logos?
Direct ZIP download links for the brand guide and logo files are available on the page in English, Japanese, Simplified Chinese, and Korean.1234
What are the requirements to use the Bluetooth trademark?
The page states two conditions required to use Bluetooth trademarks: membership in Bluetooth SIG and completion of the Bluetooth Qualification Process.6
Reviewed on 26 September 2026. Request a correction · I built this
Similar brand centers
All brand centers →Bluetooth bundles its guidelines and marks into localized archive downloads from a single landing page with membership conditions. In contrast, CSA-IoT offers a searchable directory with filters for solutions, formats, and languages across various standards, while Shopify surfaces its asset categories with on-page specifications for clear space and minimum sizing.
Shopify
Technology
Press & asset kit
