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Blender brand guidelines

Blender provides a single-page brand guide detailing logo specifications, color codes, community badge downloads, and usage rules for film credits.

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Blender guidelines: Logo
Logo Captured 15 Sep 2026

Blender logo guidelines page presenting brand identity rules, color specifications, community badges, and usage examples.

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Freedam's take

I really appreciate when an open-source tool treats its identity with the same care as its software. Blender provides a focused, single-page reference for its emblem, laying out color swatches with PMS and hex values alongside clear monochromatic variants. What caught my eye is how tailored it feels to their actual community: you get explicit guidance for film credits, citing examples like Spring and Sintel, plus downloadable community badges in PNG and SVG. I also love the small historical retrospective at the bottom, offering a candid look back at how the symbol has evolved over time.

At a glance

Sections
Logo · Usage Guidelines · Usage in Credits · Community Badge · A Trip Down Memory Lane
Downloads
ZIP, PNG, SVG
Tone
Clear, practical, and community-oriented guidance tailored for digital creators and open-source contributors.

What I noticed

  1. The page displays the primary Blender logo accompanied by color swatches showing PMS and hex codes.1
  2. Usage guidelines cover general usage, prominence, products, modification, and commercial use.2
  3. Instructions and film credit examples are provided for projects like Spring Open Movie and Sintel Open Movie.3
  4. Downloadable Community Badge variants are offered in PNG and SVG formats across white, black, and orange versions.45678910
  5. A section titled A Trip Down Memory Lane presents historical iterations of the logo.1112

Numbers refer to the screenshots above.

What I could not see

  • Typography rules, font downloads, and editorial voice guidelines are not shown on this page.
  • No digital UI kit or broader application guidelines beyond the logo were visible in the capture.

Ideas to borrow

  1. Provide tailored credit guidance and community badges to give open-source contributors and creators straightforward ways to attribute the brand.310
  2. Include an archival section showing past logo revisions to celebrate the organization's design history.12

Quick answers

Where can I download the official Blender logo kit?

A zipped logo kit can be downloaded directly using the 'Download Logo Kit' link on the logo page.1314

What formats are available for the Blender community badge?

Community badges are offered in PNG and SVG formats in white, black, and orange styles.45678910

Does Blender provide guidance on how to credit the software in movie productions?

Yes, the page features a dedicated 'Usage in Credits' section that includes credit examples from open movie projects like Spring and Sintel.153

Reviewed on 25 September 2026. Request a correction · I built this

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