Washington University in St. Louis brand guidelines
Washington University in St. Louis provides comprehensive brand guidelines covering logo systems, school lockups, athletics marks, and accessible color palettes.
Brand Guides overview page showing links to brand strategy, visual identity rules, templates, and contact info.
Official university logo page explaining heraldic shield lockups, vector EPS files, and transparent raster PNG formats.
Official logo usage guide demonstrating clear space, background contrast, rotation rules, and unapproved treatments.
School logos documentation displaying stacked and horizontal logo variations across university divisions.
Athletics logos guide showcasing the two approved marks: the WASH U text crest and roaring bear head emblem.
Brand color palette overview showing primary WashU Red, secondary WashU Green, and contrast matrix cards.
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I like how clear and pragmatic the Washington University in St. Louis brand site feels from the first click. The University Marketing & Communications team balances public identity documentation with clean routing into their internal asset library, Pixel. Rather than burying rules, they explain vector versus raster formats plainly, define clear space around the shield, and set strict boundaries around unapproved logo distortions. The color section stands out because it takes accessible combinations seriously, offering contrast ratio cards and a dedicated accessibility chart download. It is a solid, practical manual built for real campus workflows.
At a glance
- Sections
- Our brand · Visual identity · Logos · Implementation · Best Practices · Services
- Downloads
- EPS, PNG, PDF
- Tone
- Direct, structured, and instructional guidance aimed at university communicators.
What I noticed
- The official WashU logo combines a heraldic shield with the WashU wordmark.12
- The logo usage guidelines define minimum sizes as 1.5 inches wide for print and 30 pixels high for digital.3
- The color palette page designates WashU Red as the primary brand color and WashU Green as secondary, supported by an accessible color combination chart PDF.456
- Internal staff and communicators are routed to a digital asset library named Pixel to request licenses or log in for assets.78910
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full typography rules, photography standards, or downloadable template files hosted inside the gated Pixel asset library.
Ideas to borrow
Quick answers
What is the minimum size for the official WashU logo?
The minimum size is 1.5 inches wide for print applications and 30 pixels high for digital use.3
What primary colors are defined in the WashU color palette?
The primary brand color is WashU Red, supported by WashU Green as the secondary color.5
Reviewed on 25 September 2026. Request a correction · I built this
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