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Washington University in St. Louis brand guidelines
Washington University in St. Louis provides comprehensive brand guidelines covering logo systems, athletics branding, and accessible color palettes for its community.
Freedam's take — I spent some time reading through the brand guides from Washington University in St. Louis, and I appreciate how practical the documentation feels. They break down everything from official university marks to school and athletics identities clearly. What stood out to me most was the dedicated section on color accessibility, complete with an accessible color combinations PDF download. They also provide detailed rules for logo placement across different channels like email, print, and web. It gives their campus community straightforward, usable guidance.
- Type
- Guidelines
- Access
- Public
- Source
- marcomm.washu.edu
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- accessibility, color system, logo usage, brand architecture, pdf downloads, asset downloads
- Added
- Last checked
What I noticed
- The brand documentation provides dedicated guidance and distinct sections for school and athletics logos alongside the primary university mark.123
- The color palette documentation includes a downloadable PDF chart for accessible color combinations.45
- The site provides logo file format explanations and downloads for both EPS and PNG assets.678
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the downloadable accessibility chart PDF or the full asset library.
- Could not inspect the exact search interface functionality beyond its presence.
Ideas to borrow
Reviewed on 17 September 2026. Request a correction · I built this
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