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Webflow brand guidelines

Webflow provides an open brand guidelines site featuring direct asset downloads, design rules, and voice principles built on Webflow.

Freedam's take — I really appreciate how clean and straightforward Webflow keeps its brand documentation. Everything is broken down into three practical sections covering assets, visual design guidelines, and voice and tone. Having direct SVG and PNG downloads right on the asset page makes pulling marks and social icons effortless. What stood out to me was the inclusion of official leadership headshots directly alongside core logos and color swatches. The design guidelines also go deeper than usual, detailing illustration styles and motion principles while keeping downloadable custom fonts accessible.

Visit Webflow's brand center ↗
Type
Guidelines
Access
Public
Source
brand.webflow.com
Industry
Technology
Capabilities
Guidelines, Asset browsing, Downloads, Partner resources
Tags
tone of voice, illustration, motion design, font downloads, asset downloads, vector assets, photography
Added
Last checked
Webflow guidelines: Brand
Brand Captured 17 Sep 2026 Captured manually
Webflow guidelines: BRAND ASSETS
BRAND ASSETS Captured 16 Sep 2026
Webflow guidelines: DESIGN GUIDELINES
DESIGN GUIDELINES Captured 16 Sep 2026
Webflow guidelines: VOICE AND TONE
VOICE AND TONE Captured 16 Sep 2026

What I noticed

  1. The primary navigation divides the site into Brand Assets, Design Guidelines, and Voice and Tone.123
  2. The brand assets page offers direct downloads for full logos, marks, and social icons in SVG and PNG formats.4567891011
  3. High-resolution leadership headshots and cofounder photos are hosted directly alongside brand assets for download.12131415
  4. The design guidelines detail illustration categories including standard, elevated, and aspirational styles.161718

Numbers refer to the screenshots above.

What I could not see

  • Could not view interactive animation previews or embedded motion clips.
  • Could not inspect the full contents of the font download package.

Ideas to borrow

  1. Provide press-ready headshots of company leadership directly within the public brand assets repository.1215
  2. Offer downloadable brand typefaces directly from the typography guidelines page.19

Reviewed on 17 September 2026. Request a correction · I built this

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