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VTEX brand guidelines

VTEX's brand guidelines portal offers an overview of its visual identity, featuring its Rebel Pink color story, navigation for brand foundations, and shortcuts to popular resources.

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VTEX guidelines: The AI-Native commerce suite of choice for bold CIOs and CEOs
The AI-Native commerce suite of choice for bold CIOs and CEOs Captured 16 Sep 2026

Homepage of VTEX's Portuguese brand guidelines portal featuring the Rebel Pink spotlight, side navigation, and shortcuts to frequently requested resources.

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Freedam's take

I love seeing brand portals that jump straight into their strongest visual signature. VTEX opens with its standout color concept, Rebel Pink, right on the homepage. Rather than burying essential assets behind complex documentation, the landing page provides a dedicated section for frequently requested resources, linking directly to cards for logos, typography, and color downloads. The Portuguese-language portal keeps navigation anchored on the left, making it simple to jump between identity foundations like voice, tone, and architecture. It feels like an inviting workspace built to help internal teams and partners quickly find what they need to execute.

At a glance

Sections
Bem-vindo · Logo · Cores · Tipografia · Composição · Voz e tom · Arquitetura de marca · Marca em uso · Plataformas VTEX
Downloads
ZIP
Tone
Bold, organized, and focused on empowering contributors to bring the visual identity to life.

What I noticed

  1. The left-hand navigation organizes the portal into sections including Bem-vindo, Logo, Cores, Tipografia, Composição, Voz e tom, Arquitetura de marca, Marca em uso, and Plataformas VTEX.1
  2. A section titled 'Recursos mais solicitados' displays shortcut cards for Nosso logo, Nossas cores, Tipografia, Ativos da marca, Representações de produto, and Ativos institucionais.2
  3. The portal provides a direct download link for color assets via a zip archive linked from the 'Nossas cores' card.34
  4. A dedicated hero section and heading spotlight the brand's primary color identity under the title 'Dê vida ao Rebel Pink'.56

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents of individual guideline subpages such as Logo, Tipografia, or Voz e tom.
  • Could not inspect the full gallery of examples behind the 'VER MAIS EXEMPLOS' button in the Marca em uso section.
  • Could not verify whether other asset cards offer direct zip downloads similar to Nossas cores.

Ideas to borrow

  1. Feature a 'most requested resources' grid on the brand portal homepage to give frequent visitors one-click access to core assets without digging through guideline chapters.24

Quick answers

Can you download color assets directly from the VTEX brand portal?

Yes, a direct download link for color assets packaged in a ZIP file is available on the Nossas cores card.34

Reviewed on 25 September 2026. Request a correction · I built this

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