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VTEX brand guidelines

VTEX shares brand identity foundations, featuring sections on color, key messaging, and downloadable color resources.

Freedam's take — I spent some time looking through the VTEX guidelines page, which is presented in Portuguese despite the English URL slug. The layout focuses on foundational identity elements, introducing core ideas like their signature Rebel Pink alongside sections for their most requested resources and real-world brand applications. What caught my eye was the dedicated zip download for color assets directly on the page. It feels like a straightforward, practical hub intended to help collaborators quickly grab essential brand files without digging through complex documentation.

Visit VTEX's brand center ↗
Type
Guidelines
Access
Public
Source
vtex.com
Industry
Technology
Capabilities
Downloads
Tags
color system, asset downloads, brand story
Added
Last checked
VTEX guidelines: The AI-Native commerce suite of choice for bold CIOs and CEOs
The AI-Native commerce suite of choice for bold CIOs and CEOs Captured 16 Sep 2026

What I noticed

  1. The page includes headings in Portuguese such as Você fortalece a marca da VTEX and Dê vida ao Rebel Pink.123
  2. A dedicated section lists most requested resources alongside a section for brand in use.45
  3. A direct zip download link is provided for color assets.6

Numbers refer to the screenshots above.

What I could not see

  • Only a single page was captured, and detailed guideline copy or expanded asset browser tools were not visible.

Ideas to borrow

  1. Highlighting a dedicated download package for color swatches and assets can help external partners quickly align with core brand palettes.

Reviewed on 17 September 2026. Request a correction · I built this

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