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Vrije Universiteit Brussel brand guidelines

Vrije Universiteit Brussel provides a visual identity hub outlining its house styles alongside download links for logos and external style guides.

Freedam's take — When I looked through the visual identity page for Vrije Universiteit Brussel, I noticed how they keep things straightforward within their institutional website. Rather than spinning up an entirely isolated design system portal, they outline their brand landscape across three house styles and provide direct entry points to essential assets. You will find dedicated links to download digital logos and their external house style guide hosted on Issuu. It is a pragmatic, hub-style approach that directs staff and collaborators straight to the right resources without overwhelming them with unnecessary internal layers.

Visit Vrije Universiteit Brussel's brand center ↗
Type
Guidelines
Access
Public
Source
vub.be
Industry
Education
Capabilities
Guidelines, Search, Downloads
Tags
logo usage, asset downloads, brand architecture, pdf downloads
Added
Last checked
Visual identity Captured 16 Sep 2026

What I noticed

  1. The visual identity page presents sections defining three distinct brands and house styles, each paired with an accompanying logo.12
  2. A link is provided to download the comprehensive VUB house style guide hosted on Issuu.3
  3. The page includes dedicated links to download the digital VUB logo and view a marketing communications catalogue.456

Numbers refer to the screenshots above.

What I could not see

  • The complete contents of the external house style guide on Issuu could not be viewed within this page snapshot.
  • Internal pages of the MarCom catalogue and merchandise ordering systems were not captured in this bundle.

Ideas to borrow

  1. Structuring visual guidelines into a clean hub page that links off to detailed hosted documents can serve as a quick, low-maintenance brand overview for universities.73

Reviewed on 17 September 2026. Request a correction · I built this

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