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University of Pennsylvania brand guidelines

The University of Pennsylvania brand portal provides guidelines for logos, licensing, digital identity, and vendor workflows across campus collateral.

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University of Pennsylvania guidelines: University of Pennsylvania
University of Pennsylvania Captured 16 Sep 2026

Homepage of the University of Pennsylvania Brand Standards website featuring introductory text and navigation cards.

University of Pennsylvania guidelines: LOGOS & BRANDING
LOGOS & BRANDING Captured 16 Sep 2026

Logos and branding portal for the University of Pennsylvania detailing access to brand guidelines and logo assets.

University of Pennsylvania guidelines: FOR VENDORS
FOR VENDORS Captured 16 Sep 2026

Brand guidelines webpage from the University of Pennsylvania outlining standards for external vendors working on web design and merchandise.

University of Pennsylvania guidelines: USE OF NAME & LICENSING
USE OF NAME & LICENSING Captured 16 Sep 2026

A web page outlining the University of Pennsylvania's brand standards policies on name usage and licensing.

University of Pennsylvania guidelines: WEB IDENTITY
WEB IDENTITY Captured 16 Sep 2026

Penn Brand Standards web identity page presenting digital guidelines, color palette usage percentages, and typography specifications.

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Freedam's take

When I looked through the University of Pennsylvania portal, I appreciated how clearly it organizes expectations for both internal teams and external collaborators. The vendor page directly addresses procurement and merchandise workflows alongside web design rules, saving partners from guessing. I was especially drawn to the web identity breakdown, which pairs hex swatches with an explicit proportional bar showing exactly how much of each shade should appear online. They make web typography straightforward by linking EB Garamond and Roboto straight to Google Fonts, keeping the implementation simple and accessible.

At a glance

Sections
Logos & Branding · Use of Name & Licensing · Web Identity · For Vendors · Contact
Downloads
PDF
Tone
Authoritative institutional guidance structured cleanly for campus communicators and external vendors.

What I noticed

  1. The web identity page displays a Web Color Palette with hex swatches alongside a Web Color Percentages bar that demonstrates the proportion of each color to use online.12
  2. EB Garamond and Roboto are presented as the primary web fonts, complete with specimen boxes and direct buttons linking to Google Fonts.345
  3. The vendor section outlines merchandise workflows and lists direct contact information with names, titles, and email addresses.67
  4. The logos section links to a PDF brand guidelines document with an update notice from October 2025.8

Numbers refer to the screenshots above.

What I could not see

  • The downloadable logo packages and the linked PDF guidelines could not be inspected directly.
  • Internal school-specific sub-brand assets were not captured in this crawl.

Ideas to borrow

  1. Including a proportional color bar alongside standard hex palettes helps designers and external vendors grasp balance and hierarchy at a glance.92

Quick answers

What web fonts does the University of Pennsylvania use?

Penn specifies EB Garamond and Roboto as its primary web fonts, linking directly to Google Fonts for both specimens.35

Where can vendors find guidance for University of Pennsylvania merchandise?

A dedicated 'For Vendors' section provides a four-step merchandise process workflow, licensing requirements, and contacts in University Communications and Business Services.67

Reviewed on 25 September 2026. Request a correction · I built this

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