University of Pennsylvania brand guidelines
The University of Pennsylvania brand portal provides guidelines on logos, licensing policies, web standards, and dedicated instructions for outside vendors.
Freedam's take — I appreciate how practical the University of Pennsylvania brand standards site is. Rather than burying its rules, it gives outside partners a dedicated vendor section covering web palettes, merchandise workflows, and named contacts across different university departments. The web identity guide explicitly calls out typefaces like EB Garamond and Roboto while setting clear boundaries around keeping the central domain distinct from individual department sites. It feels utilitarian and direct, giving collaborators exactly what they need to align with the visual system without wading through unnecessary marketing prose.
Details
- Type
- Guidelines
- Access
- Public
- Industry
- Education
- Capabilities
- Guidelines, Search, Downloads
- Tags
- typography, merchandise, partner branding, accessibility, search
- Added
- Last checked
What I noticed
- The site provides dedicated guidelines for outside vendors covering web design, color palettes, accessibility, and merchandise workflows.123456
- Typography guidelines for digital identity specify EB Garamond and Roboto.789
- A search form is present across the site's primary pages.101112131415
Numbers refer to the screenshots above.
What I could not see
- Digital asset management browsing functionality and downloadable templates were not captured in the evidence bundle.
Ideas to borrow
- Teams managing complex multi-stakeholder organizations can benefit from building a dedicated vendor page that links specific contacts directly to production domains like web and merchandise.
Reviewed on 17 September 2026. Request a correction · I built this
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