University of Pittsburgh brand guidelines
The University of Pittsburgh's Living Our Brand hub documents core visual elements like typography and color while protecting production templates behind a login.
Freedam's take — I like the straightforward layout Pitt uses for its Living Our Brand portal. Rather than burying foundational assets, the typography section points directly out to external web font sources like Adobe Fonts and Google Fonts for Alternate Gothic, Merriweather, and Roboto. The color guidance sets up clear rules around their primary Royal and Gold alongside functional accent shades. It is worth noting that downloadable production files, like office templates and internal assets, are gated behind campus authentication, separating public brand standards from institutional tools cleanly.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.pitt.edu
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- typography, color system, font downloads, pdf downloads, gated access
- Added
- Last checked
What I noticed
- The typography documentation provides outbound download links to Adobe Fonts for Alternate Gothic and Google Fonts for Merriweather and Roboto.123
- The brand's primary color identity relies on Royal and Gold, supported by six secondary colors and accent hues.4
- The Templates & Assets area requires users to log in before viewing or accessing restricted materials.56
- A downloadable PDF of the complete brand guidelines is available from the color palettes page.7
Numbers refer to the screenshots above.
What I could not see
- Internal templates such as PowerPoint and electronic letterhead could not be viewed because they require authentication.
Ideas to borrow
Reviewed on 17 September 2026. Request a correction · I built this
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