University of Pittsburgh brand guidelines
University of Pittsburgh's Living Our Brand hub documents the institution's colors, typography, and visual rules, while gating templates and downloadable assets behind internal authentication.
Living Our Brand homepage showing hero video framing and highlighted links to foundations.
Color Palettes page displaying primary royal and gold alongside secondary and accent color blocks.
Typography page detailing Alternate Gothic Compressed and supporting font download buttons.
Templates & Assets section with a restriction notice and Pitt Passport login prompt.
Restricted access gateway displayed for PowerPoint templates requiring campus authentication.
Electronic Letterhead page gating template downloads behind a login screen.
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I like the directness of the University of Pittsburgh brand site. The foundations are clear and easily accessed, from the signature Pitt Royal Blue and Pitt Gold palettes to detailed typography notes pairing Alternate Gothic Compressed with Instrument Serif. While downloadable items like PowerPoint decks and electronic letterhead sit behind a Pitt Passport single sign-on screen, the public documentation provides plenty of substance. Outlining accent color restrictions and providing direct external font links makes the basic visual system straightforward to navigate.
At a glance
- Sections
- Brand Elements · Templates & Assets · Photos · Videos · Digital Communications
- Downloads
- Tone
- An authoritative and institutional resource guiding campus communicators.
What I noticed
- Primary colors are identified as Pitt Royal Blue and Pitt Gold, supported by six secondary colors and seven accent colors.123
- The typography guidelines specify Alternate Gothic Compressed as the hero typeface and provide links to Adobe Fonts and Google Fonts for support typefaces.456
- The Templates & Assets section, including PowerPoint templates and electronic letterhead, requires authentication through Pitt Passport or non-SSO login.7891011
- A downloadable brand guidelines document is provided as a PDF file on the Color Palettes page.12
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the Templates & Assets, PowerPoint Templates, or Electronic Letterhead pages due to Pitt Passport authentication requirements.
- Could not inspect the full marks guidelines, photo library, or video standards pages as they were not captured in this crawl.
Ideas to borrow
- Clearly state restrictions on secondary and accent palettes directly on the color page, such as limiting designs to no more than four accent colors at once.13
Quick answers
Where can users download the university brand guidelines document?
A PDF copy of the brand guidelines can be downloaded directly from the Color Palettes page.12
What fonts does the University of Pittsburgh use and where are they available?
The university specifies Alternate Gothic Compressed as its hero typeface, Instrument Serif as an accompanying typeface, and Alternate Gothic, Merriweather, and Roboto as support typefaces available via Adobe Fonts and Google Fonts.41456
Reviewed on 26 September 2026. Request a correction · I built this
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