University of Notre Dame brand guidelines
University of Notre Dame's On Message portal provides comprehensive brand standards, asset downloads, and communication guidelines for campus creators.
Freedam's take — I like how Notre Dame organizes On Message around the everyday needs of university staff. The site clearly divides identity rules across academic, administrative, and athletic branches while keeping primary standards accessible. Seeing explicit guidelines for emerging tools like generative AI alongside foundational elements like the Academic Mark, Monogram, and Pantone swatches shows me they care about current workflows. Everything feels structured to answer practical campus questions quickly.
Details
- Type
- Guidelines
- Access
- Public
- Source
- onmessage.nd.edu
- Industry
- Education
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Partner resources
- Tags
- brand architecture, logo usage, color system
- Added
- Last checked
What I noticed
- The portal organizes branding rules into separate sections for academic, administrative, and athletics branding.1234
- The brand documentation includes dedicated guidelines for campus communicators regarding generative AI use.5
- The site is built using Conductor CMS.678910
- The identity system distinguishes between primary and secondary color palettes, setting rules for when each should be applied.1112131415
Numbers refer to the screenshots above.
What I could not see
- Could not inspect the full downloads library or individual asset files behind the download links.
- Could not view the contents of the Campus Communicators Directory or Photo and Video portal.
Ideas to borrow
- Including practical policies for generative AI directly within institutional brand guidelines helps modernize communication standards for campus creators.5
Reviewed on 17 September 2026. Request a correction · I built this
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