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University of Notre Dame brand guidelines

On Message delivers comprehensive identity standards, color formulas, typography rules, and communication policies for the University of Notre Dame.

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University of Notre Dame guidelines: On Message
On Message Captured 16 Sep 2026

The On Message homepage introduces the brand identity sections alongside 3D rendered collateral mockups.

University of Notre Dame guidelines: University Logos
University Logos Captured 16 Sep 2026

The logo standards page details primary and secondary marks, the ND Monogram, and the University Seal.

University of Notre Dame guidelines: University Colors
University Colors Captured 16 Sep 2026

The colors page displays swatches and color breakdowns for primary ND Blue, Metallic Gold, and secondary palettes.

University of Notre Dame guidelines: University Fonts
University Fonts Captured 16 Sep 2026

The fonts page outlines official typefaces Adobe Garamond Premier and Galaxie Polaris alongside substitute fonts.

University of Notre Dame guidelines: Policies and Guidelines
Policies and Guidelines Captured 16 Sep 2026

The policies index outlines guidelines for social media, mass communications, naming entities, and generative AI.

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Freedam's take

I like how Notre Dame organizes On Message around the reality of campus life, dividing branding into university, academic, administrative, and athletic tiers. The color palette clearly pairs primary shades like ND Blue and ND Metallic Gold with breakdown values for PMS, CMYK, RGB, and HEX alongside secondary tint rules. The typography documentation gives practical guidance, specifying Adobe Garamond Premier and Galaxie Polaris while clearly identifying Arial and Georgia as acceptable fallbacks. The governance pages also stand out by offering guidance on modern workflows like generative AI and naming new entities.

At a glance

Sections
University Branding · Academic Branding · Administrative Branding · Athletics Branding · Downloads · Policies and Guidelines · Campus Communicators Directory · Photo and Video
Downloads
Font files
Tone
Clear, structured, and institutional, providing strict boundaries alongside practical campus communication policies.

What I noticed

  1. The identity standards differentiate marks across University Branding, Academic Branding, Administrative Branding, and Athletics Branding.12345
  2. The color specification provides PMS, CMYK, RGB, and HEX formulas for primary colors like ND Blue and ND Metallic Gold, accompanied by secondary tints.678
  3. Official typography specifications highlight Adobe Garamond Premier and Galaxie Polaris while listing Georgia and Arial as approved substitutes.9101112
  4. Specific governance sections address practical campus scenarios, including naming new entities and using generative AI.131415

Numbers refer to the screenshots above.

What I could not see

  • Could not view the contents behind the authenticated downloads section marked with a lock icon.
  • Could not inspect the full text of policy pages that require elevated campus access.

Ideas to borrow

  1. Provide explicit font substitution rules for standard system fonts to prevent broken typography when primary licensed typefaces are unavailable.1012

Quick answers

What are Notre Dame's primary brand colors?

The primary colors are ND Blue (Pantone 289) and ND Metallic Gold (Pantone 10127), supported by a defined secondary palette.166

What are the official typefaces and approved substitutes?

Adobe Garamond Premier is the serif typeface (with Georgia and Adobe Garamond Pro as substitutes), and Galaxie Polaris is the sans-serif (with Arial as a substitute).9101112

How can users access downloadable logo files?

Logo downloads are linked directly on the logos page and organized within a dedicated downloads directory requiring university access.171819

Reviewed on 25 September 2026. Request a correction · I built this

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