University of Michigan brand guidelines
University of Michigan's brand portal provides comprehensive design resources, editorial guidance, brand frameworks, and dedicated campus advertising placement guidelines.
Freedam's take — I really appreciate how University of Michigan structures its brand home. Rather than burying practical campus placements, they dedicate an entire section to physical and digital opportunities like Diag boards, banners, and stadium marquees. The portal cleanly balances big-picture framework materials with everyday execution files, offering direct downloads for both the complete brand framework and style guide PDFs. Pair that with focused editorial guidance covering boilerplates, abbreviations, and tone of voice, and you get a very clear, grounded reference system that serves both university communicators and external partners.
Details
- Type
- Guidelines
- Access
- Public
- Source
- brand.umich.edu
- Capabilities
- Guidelines, Asset browsing, Search, Downloads, Templates
- Tags
- education, guidelines, editorial, advertising, templates
- Added
- Last checked
What I noticed
- The site provides downloadable PDF files for both the Brand Framework and the February 2025 Style Guide.123
- A dedicated campus advertising section details specific placement formats including Diag boards, lightpole banners, and stadium marquees.45678
- The editorial resources section includes guidance for abbreviations, boilerplates, capitalization, and tone and voice.910111213
Numbers refer to the screenshots above.
What I could not see
- Could not view the contents of the logo downloads page or the full guidelines PDF files.
- Could not view Page 2 as it was omitted from the capture bundle.
Ideas to borrow
- Institutions with large physical footprints can benefit from cataloging physical campus advertising spaces directly alongside brand guidelines.
Reviewed on 17 September 2026. Request a correction · I built this
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