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University of Michigan brand guidelines

University of Michigan's brand portal provides guidelines, downloadable assets, editorial rules, and clear physical advertising specifications across campus.

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University of Michigan guidelines: Brand & Visual Identity
Brand & Visual Identity Captured 17 Sep 2026

Homepage of the University of Michigan brand portal introducing core resource areas and navigation.

University of Michigan guidelines: Logos
Logos Captured 17 Sep 2026 Captured manually

Logos page showing the university's official marks, unit logo formats, and usage restrictions.

University of Michigan guidelines: About Our Brand
About Our Brand Captured 17 Sep 2026

About Our Brand page outlining institutional mission, brand framework, abilities, and core values.

University of Michigan guidelines: Design Resources
Design Resources Captured 17 Sep 2026

Design Resources hub featuring resource cards for colors, typography, accessibility, and style guides.

University of Michigan guidelines: Editorial Resources
Editorial Resources Captured 17 Sep 2026

Editorial Resources overview covering abbreviations, boilerplates, capitalization, and tone of voice.

University of Michigan guidelines: Campus Advertising
Campus Advertising Captured 17 Sep 2026

Campus Advertising guidelines detailing on-campus promotional spaces, specs, and display locations.

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Freedam's take

I like how pragmatic the University of Michigan brand portal is. Alongside the expected logo rules and brand framework diagrams, it dedicates an entire section to campus advertising. Rather than leaving students and departments to guess how to run physical promotions, it clearly documents lightpole banners, Diag boards, and numbered kiosk locations with specific specs and schedules. The visual resources hub is straightforward, linking off to templates, typography, and downloadable PDF style guides. It feels grounded in the everyday logistical needs of a massive university campus.

At a glance

Sections
Logos · Design Resources · Editorial Resources · Campus Advertising · Trademarks & Permissions · About Our Brand
Downloads
PDF
Tone
Direct, structured, and institutional, focusing on operational clarity and consistent campus execution.

What I noticed

  1. The logos section outlines four official marks: Primary Logo, Horizontal Logo, Secondary Mark (Block M), and the University Seal, noting the seal is reserved for Presidential and Regental use.12
  2. The campus advertising section documents specific physical channels including Diag Boards, Diag Banners, Kiosk Toppers across 16 numbered locations, and Lightpole Banners.34
  3. The editorial resources hub covers writing mechanics such as abbreviations, boilerplates, capitalization, and tone and voice.56

Numbers refer to the screenshots above.

What I could not see

  • Specific color swatch values and typography font names were not directly visible without navigating deeper into subpages.
  • The full contents of downloadable PDF guides were not viewable within the captured screens.

Ideas to borrow

  1. Incorporate local physical touchpoints and campus media channels directly into brand guidelines alongside standard digital and logo rules.37

Quick answers

Where can the brand framework and style guide be downloaded?

A Brand Framework PDF is available in the About Our Brand section, and a PDF style guide can be downloaded from the Design Resources hub.89

Who is permitted to use the University of Michigan seal?

The University Seal is watermarked as a sample and strictly reserved for Presidential and Regental use only.2

Reviewed on 25 September 2026. Request a correction · I built this

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